Do not underestimate phone call etiquette and service. Ensure all, including new staff, know how to respond to calls. Support quality calls with regular training on phone call “hygiene” and standards.
Intuitively, we know that priority needs to be placed on recruitment, education, and practical training to meet the growing demand for jobs in the dental industry among Canadians. While it’s clear that expanding the pool of dental professionals will help alleviate the strain, there are notable concerns regarding traditional education programs. Geographic Limitations: Students are … Read more
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Introduction In the labyrinth of healthcare, a concerning shift has begun to surface – a shift from the noble pursuit of quality care to a relentless focus on quantity in the name of business. As practitioners, advocates, and consumers of healthcare, we must critically examine this trajectory, for it threatens to undermine the very essence … Read more
”Can you believe the year is almost over?” This is the question we always ask ourselves as we make our way to the final weeks of the year. And, of course, we wonder what the next year will have in store for us. Economically, we can certainly expect a bumpy ride. With total GDP falling … Read more
The path to a profitable, productive, high-performance, and happy practice Psychological safety. This term largely refers to the perception of comfort that individuals have in freely being and expressing themselves without fear of repercussions and other negative responses to their self-expression. In the workplace, psychologically-safe teams within organizations are not afraid of taking risks or challenging … Read more
Welcome to the last category of management tasks that we will consider for delegation. Over the last 4 months, we have looked at how to delegate tasks in a way that ensures there is ongoing accountability. This is critical to your role as CEO as without that accountability you can never feel confident that you … Read more
Starting your own dental clinic is a significant step in any dentist’s career. It’s an opportunity to take control of your practice, provide personalized patient care, be your own boss, and build a thriving business. However, it’s not a decision to be taken lightly. There are numerous factors to consider and steps to take to … Read more
Words matter. Healthcare communications and marketing embody the importance and power of word choice. We generally encourage aligning marketing communications with how you engage with your patients during appointments. So, it is also advised to revisit how you communicate with patients in the first place, especially when using such authentic and helpful word choice and content … Read more
Good news! We are coming close to the end of our series of blogs on creating accountability through delegation. Today, we will discuss the second last category I have for you. And after that, I will close it out with a few final comments. Last month, we took our CEO minds to those tasks where … Read more
The number one concern for most dental practices in North America is keeping the office staffed with quality employees. Staffing is quickly becoming a national issue in modern dentistry, with over 90% of dental offices placing the greatest emphasis on staff retention and the happiness of current employees. As the demand for quality oral healthcare … Read more
There is no better time to spring into action on the marketing and patient engagement front than when your competition embodies the laziest days of summer. Furthermore, what better time to reassess marketing and communications initiatives than the present, as we enter the mid-way point of the year? After all, as the motivational luminaries will tell you, … Read more
We are on a roll with the delegation train and there is no reason to let that engine cool down just yet! In moving that train forward, I would like to address one of the biggest challenges I see dentists face on the issue of delegation. That issue is the sense of a loss of … Read more
The healthcare field is a vast and ever-evolving landscape, offering many opportunities for professionals to contribute to the well-being of patients and communities. Among the essential pillars of healthcare are dental assistants, whose pivotal role in dental offices is widely recognized. However, many may not realize that dental assistants can embark on a journey of … Read more
Imagine being at the forefront of a revolution, where science meets technology to reshape an entire industry. You’re not in a Silicon Valley startup or a NASA lab; you’re in a dental practice, right here in Canada. Welcome to the world of digital dentistry! This groundbreaking fusion of technology and dentistry is transforming the dental … Read more
Analytics is the foundation of every dental digital marketing strategy. Harnessing data-driven insights can help you make informed decisions leading to the growth of your dental practice. Google Analytics 4 is the latest version of Google Analytics built to replace Universal Analytics (UA) after July 1, 2023. Essentially, it’s meant to alleviate the privacy concerns … Read more
