It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more
If you read this month’s Data Driven Dentistry feature, it focuses on the importance of loyalty to help your practice grow. Based on our survey findings, the data tells us that the number one reason your patients trust you is because of the relationship you’ve created with them. This stands true to any workplace environment. … Read more
Smile! Your Patients Are Watching You Your front desk staff are the first point of contact with your practice for many patients, so it makes sense they have such an influence over first impressions. Make sure you’re hiring friendly administrative staff who provide the most positive experience for your patients, whether it’s over the phone … Read more
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more
It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public … Read more
In the Kingdom of the Crystal Skull, Indiana Jones had to figure out which stones in a pathway to step on to reach his goal and to avoid falling to his death. Succeeding as a dentist financially involves making similar judgment calls over a career of 30 years. From my vantage point as a Chartered … Read more
Are you happy with the way your dental practice is progressing? How are your relationships with your team members and with your patients? Are you consistently receiving 5-star reviews? How are your numbers? Is your practice growing? If you are unhappy with any of the above items, I suggest you take a look at The … Read more
With the rise of clear aligner therapy in dentistry, it has become increasingly common for general practitioners (GPs) to provide orthodontic services like Invisalign. Offering orthodontic services is a differentiating factor for general practitioners and can help set practices apart in today’s highly competitive market. On the other hand, orthodontic care is a specialization that … Read more
Since Oral Health Office is dedicated to all things business related, I thought this would be the perfect platform to share some exciting (non-dental) news with you, our dedicated readers, about our media company, Newcom Media Inc. If you are not aware, Newcom Media produces magazines, websites, trade shows and events for the dental, automotive, … Read more
Extroverts are outgoing and introverts are shy, right? Not exactly. I’m an introvert. No, I’m not shy. I’m not antisocial. I’m not stuck up. I’m simply just listening and observing in my comfort zone. Truly understanding each personality type in your office – and which one you are – can help you manage a vast … Read more
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
July is here, and Canadians everywhere are trying to squeeze the most out of our abbreviated summer. Hopefully, we’ve all set aside time to reconnect with family and friends and to recharge our internal batteries. For many of us, the summer lull is also a time to step back and reflect on the big picture … Read more
On Wednesday, April 24, the Faculty of Dentistry’s simulation lab was officially named in recognition of a $1 million gift from dentalcorp, Canada’s leading network of dental clinics. Four executives from Toronto-based dentalcorp were present for the naming, including CEO and founder Graham Rosenberg. As Dr. Ben Davis, dean of the Faculty of Dentistry, made … Read more
There was once a time when TV/radio commercials, billboards, and newspaper ads are your best shots at drawing attention towards your dental practice. But oh how time flies. LED screens now hang in places where billboards used to be. Even seniors in the subway are reading the news off their iPads. The world has moved … Read more
They say that doctors serve a noble profession. Their hard work is truly rewarding when they receive appreciation from a satisfied patient. This is not just a self-fulfilling exercise. If your patient is happy, it also means that they feel healthy. In addition, a review of approval from one healthy patient can influence at least … Read more
Has your “dream team” become a “mean team”? If so, why should you care? Beginning with the obvious, the cohesiveness of your team drives efficiency, staff and patient retention, as well as profitability. If you have a known bully on your team, and you choose to do nothing, you are allowing an insidious cancer to … Read more
When the idea to expand our practice from six operatories to 12 was only a blueprint, designing details according to modern day environmental impacts were favoured. Reducing our carbon footprint while maintaining a fast paced and comfortable clinic for our patients is our main goal. We implemented smaller eco-friendly changes that may not be recognizable … Read more
For years now, the word “paperless” has been an ongoing fad in the entire dental industry. It seems like everyone is “going paperless” and everywhere you read about it, the recommendations are always to do it. Well, it is about time that someone talks about the hard truths of what is so-called “going paperless”. To … Read more
Beep beep beep. You reach over and push the snooze button. Beep beep beep. This time you reach over and slap it. When you wake up half an hour later, you realize that you’re late for work! Panic sets in. Running around the bathroom, you’re putting on one pant leg and brushing your teeth at … Read more
The results are in! After receiving over 550 nominations and 15,000+ votes from across the nation, the inaugural Leaders in Practice award winners were announced in Oral Health’s April issue. Click here to view the 2018 award winners Designed to recognize Excellence in Dentistry, our Leaders in Practice award program celebrates dental care professionals who … Read more