A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
In dental practice management…it takes a “total team” to run a “practice”. This article will reveal the 10 key management tools for running a successful dental practice. There is a domino effect that takes place in running a practice. I have outlined these key management tools in this article. 1. Design systems and protocols for … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is normal. Of course, that means it is higher in some offices, and lower in others. … Read more
Although LinkedIn might not have caught on as quickly as other platforms such as Instagram, Facebook, or Pinterest, in recent times, it has experienced significant growth, with a broad user demographic. With over 675 million users worldwide, of which 16 million-plus are in Canada, it is a social media platform every dental business within Canada … Read more
The amount of data generated from humans and computers continues to grow each day, and with it, the number of data breaches. This holds true for the healthcare industry, including dental practices, which is why having a solid data security policy in place is important to protect your clients and your clinic. To put the … Read more
3/3 The Experienced Dentist Pocketbook — A Three Part Series It is done, you’ve gone through due diligence, you are done with all lawyers, accountants and consultants. You have inked the agreement and a sigh of relief is noticeable. Welcome to another “first day” of the rest of your life. Similarly to any life milestone, … Read more
When Dr. Terran Strang of College Park Dental in Lloydminster, AB went to expand and build a new practice, he engaged the services of Bold Interior Design Inc. in Edmonton, AB. Design elements requested by Dr Strang included the clinic to be warm, inviting and modern with a sophisticated luxurious presence. After an initial site … Read more
1. Sharing is Caring/Saving Use family members in the tax savings game. Many dentists have a dentistry professional corporation (DPC). DPC’s if structured appropriately facilitate “sharing of income”. Family members may be eligible to receive dividends provided they work 20 or more hours per week on behalf of the practice throughout the year. A family … Read more
There has never been a more important time than now to implement effective practice management systems. Having a good back up plan is integral to practice success. Keep in mind that focus needs to be on the here and now. Additionally, planning ahead offers peace of mind. Some things to keep in mind: Choreograph the … Read more
You may recall in my blog last month, I discussed the importance of knowing and understanding your KPI’s (key performance indicators) in order to truly understand what is driving your practice. The unfortunate reality is that many dentists know little about KPI’s other than their top-line revenue. It is important to know how your revenue … Read more
Why did I bother writing this? I’m no health and fitness expert. I have no relevant degrees attached to my name. I offer you no studies or citations. I have no books, pills, shakes or exercise equipment to sell you. No YouTube channel for you to subscribe to. No seminars for you to attend. I’m … Read more
2/3 The Experienced Dentist Pocketbook — A Three Part Series At a certain point in time, you feel that you have had enough of owning a clinic. At that point in your life you will have new values, wants and needs. If you want to retire right away, I hope you have taken advantage of … Read more
How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like more new patients, so it could be better. The challenge is figuring out which aspects … Read more
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
According to our survey results, patients have told us that the main reason they will remain with a particular dental practice is because of “the dentist themselves”. An impressive 74 per cent of patients strongly agree that the main reason for staying with their current dentist is trust, which means trust builds loyalty. We’re all … Read more
Dental professionals have different dental CE needs. What stage are you at? One of the best lines I heard from one of my professors in dental school was as I was nearing the end of my dental schooling. He said, “We did not teach you how to be dentists. We gave you the tools to … Read more
On January 30, 2020, the World Health Organization (WHO) declared a “public health emergency of international concern”, meaning that it considers the emergence of novel coronavirus “an extraordinary event” posing a “public health risk … through the international spread of disease”. The WHO’s unsettling announcement arrived the same week the first few cases of Coronavirus … Read more
Instagram has over a billion active monthly users. What’s more, over half of Instagram’s users are 34 years old or younger. For anyone looking to grow their practice, these numbers say a lot – if you want to reach new patients, especially young new patients, Instagram is the place to be. The social media juggernaut … Read more
The benefits of good oral hygiene are undeniable. Nonetheless, patients often forego a proper hygiene routine only to end up under the spotlight for a painful root canal. In much the same way, employers often overlook proactive hiring practices only to find themselves in a precarious position when faced with a lawsuit by a disgruntled … Read more
Dr. Koosha received his DDS from the University of SBMU School of Dentistry in 1998 and has since completed extensive post graduate training in Implantology from Harvard; Sedation courses from the University of Toronto; and Orthodontic and TMJ Disorders through Dr. Brock Rondeau Residency. Dr. Koosha practices in Vaughan since 2015, along with his wife, … Read more