From greater savings to protection, an IPP offers more for Canada’s high-income professionals Most people are familiar with an RRSP (Registered Retirement Savings Plan). While an RRSP is ideal for many, an IPP offers unique advantages for dentists. The IPP is custom-designed and takes into account each participant’s needs and personal situation. The contributions required … Read more
Let us paint a picture for you: your front-office staff receives a normal looking email from a client. They’re asking about a charge from last month and there’s a link to a picture they claim is a different charge. Your staff member clicks on the link to investigate and three seconds later your computer becomes … Read more
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet by the numbers: • 40% growth in overall Internet traffic (between February 1 to April … Read more
Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to make the most of email marketing. If this is the case with you, consider starting … Read more
2020 brought tremendous change, hardship, and loss for a great many of us. We were catapulted out of our comfort zones as we had to adjust to the new normal. With a new year around the corner, we have a unique opportunity to recognize how unprepared we may have been to handle an abrupt change … Read more
We are approaching the last quarter of one of the most challenging years in history. Dentistry has finally reopened its doors for non-essential and elective care, while adapting the new operational standards. This new normal includes changes to the facility, training for team members, modifications to scheduling and the implementation of the COVID-19 contactless patient … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1 Of course, that means it is higher in some offices and lower in others. Improving … Read more
It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible … Read more
Routine and elective dentistry came to a screeching halt in March. Across the country, we sheltered in place, waiting for the storm to pass. Fortunately, Phase 1 of the COVID-19 pandemic is behind us. Now, it is time to get back to work, but dentistry has changed. Although this crisis began abruptly, public health experts … Read more
SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring indication of how powerful text message marketing can be for any business that implements it. … Read more
In this webinar replay, learn how living through a crisis can make both you and your company stronger.
Bit by bit, some tentative optimism is creeping in as we see a slow, reopening of some parts of our economy. Even the Ontario government has given dentists the green light to begin opening for non-emergency procedures. Vigilance is still key, however. We in Ontario have seen it does not take much to have our … Read more
No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe place like Canada that made us think it was a “them” problem that would stay … Read more
For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift slowly. Moreover, many people will be nervous of in-person visits even after it is deemed … Read more
What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you can get it, but for most of us in dentistry, it’s not what we are … Read more
Never has the statement that we live in unprecedented times been truer. As of the writing of this article, none of us fully understands how this pandemic will play out. But even in times of unprecedented crisis, experience and basic principles can often help us draw reasonable conclusions about how businesses will likely be affected. … Read more
With COVID-19 shutting down many dental practices across the country, the government has introduced new benefits to help businesses weather this storm. Here is an overview of what’s available for dentists and some ways to optimize the benefits for you and your team. Canada Emergency Wage Subsidy (CEWS) – This benefit provides a subsidy of … Read more
Westwind Dental is situated on the edge of the fast growing family community of Spruce Grove, Alberta. Dr. Steven Aneca and Dr. Adriaan Mik wanted to create a practice that was comfortable yet still maintained an ease of everyday functions for both patients and staff. The layout allows for smaller pockets of open ops in … Read more
ABSOLUTELY!!! And here is why. If your ultimate goal is to own your own practice, then do not pass on a good office because of the times we are currently in. An economic crisis can be the best possible time to invest in yourself! As an associate, this could be the moment you buy yourself … Read more
I never thought the day would come where I would be writing for Oral Health, but I guess there’s a first time for everything. My name is Hunter Soll, daughter of co-chairman of the editorial board of Oral Health, Dr. Jordan Soll. There are many differences between me and my father, one of them being … Read more