In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
Toronto-based Gartner Canada keeps its finger on the pulse of “universal” marketing trends, irrespective of niche or industry. Every year, their team of global researchers and analysts survey Chief Marketing Officers on their “spend and strategy.” These findings inform recommendations to be incorporated into organizations’ broader strategies from year to year. In a recent announcement, five predictions were … Read more
Why Cost-Effective Digital Marketing is Essential for Success in Dentistry We all know the big brands like Coca-Cola and Amazon due to their popularity, but it is not just the international companies that need to pay attention to their online presence. In today’s digital age, all businesses should invest time in brand awareness and online … Read more
In March, my blog took a bit of a trip down memory lane! I recounted my own mindset of fear that acted as my motivation to study hard while in university. Fail to study…fail the class! And as much as that fear proved successful in my academic life, building a business motivated by fear is … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
Consider using the following educational article at your practice to help inform patients about getting veneers. The cosmetic dental industry has evolved to offer solutions to almost every problem related to oral hygiene, tooth troubles, and smile aesthetics. And yet, most people may be unaware of the most advanced solution in smile correction today. Dental … Read more
What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
THE WHY: The Owner’s Story Dr. Johnson Ozgur is extremely proud of his stunning new office, Toronto Smile Design Yorkville Dental. After graduating from dental school in 2008, he enjoyed ten years of clinical practise as a principal dentist running his clinic in Turkey. In 2011, he began his Digital Smile Design (DSD) journey by … Read more
Look around and you’ll see a lively debate about “the best way to deal with sleep apnea.” I’ve been thinking a lot lately about the harm that can befall a patient navigating a strange, fractured, and increasingly siloed healthcare environment. I’ve noticed that the term “sleep apnea” means different things to different people. Let’s tour … Read more
Dental practice management involves running a dental practice effectively while delivering premium-quality patient care. In today’s competitive healthcare landscape, people must make their practices stand out to attract and retain patients. With the appropriate tools and strategies, you can enhance your practice’s operations and patient experience to stand out from competitors. Effective dental management can … Read more
SEO (search engine optimization) is the foundation of digital dental marketing. However, it is not just about how well your website ranks in general Google search results. It is also about how well your practice ranks on Google Maps. Why your dental practice needs to be on Google Maps It is no secret that Google, … Read more
Last month, we discussed how the perfectionist mindset many dentists have can be a barrier to their willingness to delegate certain tasks to team members. These dentists either wind up doing too much work themselves or micromanaging team members to the point of frustration. Neither approach is helpful to build long term success. Today, I … Read more
This pandemic assault on us all has turned our world as we’ve known it into a new reality. The anxiety levels can be felt, seen, and measured. The current economic climate further amplifies this undercurrent of constant assault: climbing interest rates, increased inflation, the cost of housing, and wars. In this time of enormous change, … Read more
3D printing has made its mark on nearly every industry in recent years. From automotive to education, almost every sector can find ways to put this technology to use – including dentistry. Today, dentists can 3D print aligners, retainers, and even dental implants at a fraction of the cost of traditional manufacturing methods. That’s something … Read more
Technological developments have transformed how healthcare is performed for as long as healthcare has existed. As digital technologies become more widespread and more sophisticated, they will continue to reshape the world of healthcare. Digitalization is improving productivity and efficiency across all industries – and healthcare can see some of the biggest benefits of digital technology. … Read more
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of your dental practice’s basic information. The long answer revolves around local SEO (search engine optimization), which is what it takes to put your dental practice on the map. The foundation … Read more
THE WHY: The Owner’s Story Oris Dental Clinics is in Richmond Hill, Ontario. It is the first location and the dreamchild of a planned expanding network of practices. The four doctors (Masoud Varshosaz, Behnam Bohluli, Ali Shakib, and Maziar Shahzad Dowlatshahi) are not only proud business partners but also highly experienced practicing clinicians with an … Read more
News flash! There is no such thing as the “perfect” dental practice. Despite our best efforts, “stuff” happens, and these “pop-up” situations can temporarily keep us from having a practice that is fun, fulfilling, and financially successful. Good news? The S.O.A.P. format we learned in dental school to diagnose “patient dental problems” can be used … Read more
Dr. Frederic Poirier The CLEAR Institute, Varennes, Québec What have you observed to be the biggest change to the dentistry profession since you began your career? The interest in dental treatments has increased drastically in all population groups in the past ten years. When I started practicing 26 years ago, it was sometimes tricky to … Read more
