SEO Tips for Holistic Dental Practices

SEO Tips for Holistic Dental Practices

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What works well for an e-tailer is not likely to work for a dentist. Furthermore, holistic … Read more

Office Space: Lolo Pediatric Dentistry

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THE WHY: Clinicians’ story Dr. Zina Alkafaji is a pediatric dentist. As a mother of three young children, she and her loving husband share their exciting story of building their dream practice in North Vancouver, BC. Their professional journey with exploring practice ownership began quickly and immediately upon graduating from her dental school in Chicago, … Read more

Misadventures in Endodontics: Turning a Negative into a Positive

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As a specialist, a significant portion of my patients present after endodontic treatment has failed or was abandoned mid-treatment, due to an unforeseen complication. Throughout my career, I have seen my fair share of my own failed treatments, and I have witnessed the distress these situations can cause my colleagues as I certainly know they … Read more

Name It to Tame It: Labelling Emotions to Reduce Stress & Anxiety

Reduce Stress

I was so mad, I couldn’t see straight. He was blinded by love. I have thought about where these phrases came from after enjoying a wonderful article titled Tame Reactive Emotions By Naming Them by Mitch Abblett. I do a lot of reading about how our brains work with respect to dealing with our emotions … Read more

All I Really Need to Know, I Learned After Dental School

Dental School

What’s my biggest regret? Dental school. I don’t regret going; I regret not doing it right. I would go through dental school all over again…and pay for it. Why? You see, I was an unlikely dental student. I never dreamed of being a dentist. In fact, I applied at the last minute after realizing that … Read more

Dental SEO is Not All About Your Website

Dental SEO

When you think of improving your dental SEO (search engine optimization), you probably think about better content, keywords, or technical factors such as site loading time. There are virtually endless ways to improve and optimize your website, but that is not enough to propel your website to the top of Google’s search results. To accomplish … Read more

How to WIN as the Buyer: Partner with a Lender

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The “post-COVID” dental practice marketplace continues to demonstrate a steady rebuild of productivity, adaptation to the return of health-conscious patients, while being deemed an essential health service. The profession’s ability to overcome a pandemic climate is commendable. The pandemic has definitely not impacted the high value of dental practices, the shortage of practices for sale … Read more

Office Space: Vita Dentistry

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THE WHY: Clinicians’ story Dr. Mahbod Tabaei built his dream practice “Vita Dentistry” in North York and excitedly opened its doors to serve the community. He owned his first practice in Iran before deciding to move to Canada in 2012 to begin the next chapter of his personal and professional life. He arrived with his … Read more

Mandatory Vaccination Policies in the Dental Office

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With oral health care workers now being prioritized for COVID-19 vaccines, mandatory vaccination is on everyone’s mind. The decision to mandate COVID-19 vaccination requires careful consideration and balancing of rights and responsibilities. You must keep these things in mind: Employer responsibilities  Under provincial health and safety legislation, all employers have a legal duty to take every precaution reasonable in the circumstances … Read more

5 Common Pitfalls of Patient Privacy

5 Common Pitfalls of Patient Privacy

The original Hippocratic Oath, one of the oldest binding documents in history, dates back to the fourth century B.C. A 1943 translation of the Oath reads, “What I may see or hear in the course of the treatment or even outside of the treatment … I will keep to myself.” Much has changed in the 2,500 years … Read more

Creative Marketing to Expand Your Practice

Creative Marketing

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against all odds? There are many, many vital parts to running a successful practice, such as … Read more

Breathe New Life into Your Practice Management Software – Part 2

Practice Management Software

Part 2 – A Two Part Series Part 1 of this article introduced the benefits of several third-party software integrations. Part 2 continues by describing additional applications. Recall management The most effective applications target overdue and inactive hygiene patients with progressive messaging (multiple touch points) as their overdue (perio, recall and insurance interval) status changes. … Read more

Growing & Maintaining Your Practice Website

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The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and evolve with technology, as well as changes in your practice. Is your information still accurate? … Read more

7 Key Distinctions That Enhance the Patient Experience and Increase Case Acceptance

7 Key Distinctions That Enhance the Patient Experience and Increase Case Acceptance

There are seven key distinctions that set the bar for consistently delivering an ideal new patient experience and increasing satisfaction, retention, and referrals. Making a “distinction” involves refining one’s thinking. Dentists are good at making clinical distinctions. For example, recognizing subtle aspects of occlusion that may alter restorative material decisions is a clinical distinction. However, … Read more

Office Space: Canary Dental

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THE WHY: Clinicians’ story Canary Dental has a unique story consisting of a hardworking husband and wife team who overcame multiple challenges to build their vibrant dream practice. Dr. Komal Lamba is the principal dentist and co-owner. She is an empowered and fearless female entrepreneur who balanced her business operations, Covid lockdowns and zoning challenges, … Read more

The Importance of Unleashing Creativity

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Is creativity important to you? Are you a creative person? If so, in what way? What defines you as creative? What makes you creative or increases your creative potential? How do you define creativity? Is creativity something that is just inherent to the way you operate, planned and strategic, or organic in that it just … Read more