At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when making your decision. Does a single website make sense for your business model? One website … Read more
THE WHY: Owner’s story Willow Dental is a well-established practice that has been serving dental healthcare to its community for over 50 years. In 2018, its latest owners moved Willow Dental to its most recent location in Mississauga, Ont. Dr. Neil Elman (Principal Dentist) and Lisa Duncan (Hygiene Corporation) share a collaborative strategic alliance that … Read more
Do you remember the classic animated movie, “How the Grinch Stole Christmas” by Dr. Seuss? It’s my favourite Christmas movie. You probably know the premise: an evil monster – The Grinch – steals all the Christmas presents hoping he can ruin Christmas. But then he sees that Christmas isn’t gone, that surprisingly, Christmas actually goes … Read more
With the colder weather approaching, I begin to think of the many times I’ve (quite literally) been on a slippery slope. Have you ever noticed that when we slip on ice, often the first thing we do is look around and hope nobody saw? When you think about it, wouldn’t it be better if people … Read more
Professional conflicts may arise when dental principals and dental associates disagree about processes in the dental clinic. These conflicts may have regulatory implications before the Royal College of Dental Surgeons of Ontario (RCDSO). In ideal circumstances, dental principals and dental associates will have excellent and mutually supportive relationships that benefit both parties. Associate dentists can … Read more
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do you want that? You don’t even like pineapples.” She said, “I saw on TikTok that drinking pineapple juice before getting your wisdom teeth out reduces pain and swelling.” Uggghh! Another … Read more
You’re no longer special just because you offer implants, cosmetics and orthodontics. Moderate-to-complex care dentistry is rapidly becoming less of a differentiator among dentists. The differentiator among dentists in this decade and following is when they make patients feel well-cared for. This differentiator exerts its greatest influence during the new patient experience and treatment presentation … Read more
The COVID-19 pandemic has affected an unbelievable percentage of the population since it caught fire in the first quarter of 2020. Being an essential service, you may believe the field of dentistry to be untouched by the pandemic, but that is far from true. The COVID-19 pandemic has significantly impacted the dental industry, just as … Read more
THE WHY: Clinicians’ story While the world was experiencing a global shutdown, many practicing dentists utilized the luxury of time to explore their entrepreneurial opportunities in dentistry. Due to the many well-understood influences of the pandemic on working associates, the idea of opening a new practice and naming it Confluence Dental came to light. Dr. … Read more
I remember going to Expo ‘67 in Montreal when I was 10 years old. In one of the pavilions, they showcased a push-button phone where you could see the person you were talking to on the other end. I thought, wow this is magical. It was just like watching “The Jetsons” or “Star Trek”. This … Read more
Now in its fourth year, the annual Leaders in Practice awards celebrate oral care professionals who are passionate about providing optimal patient care and making a difference in the lives of Canadians. This is an industry-wide program designed to recognize the contributions of individuals across all roles in the practice. 2021 winners will receive up … Read more
The world is advancing at lightning speed. Nowadays, we have self-driving and electric cars, virtual home assistants and mind-boggling technological advancements. We can pay in a flash, meet someone without even leaving our homes, shop for groceries from our couch, and track our fitness with sleek accessories. In a world where everything is becoming smarter, … Read more
Dental practice values are back up. Everyone’s hounding you to sell. Maybe you’re tired of the daily grind of running a dental practice – especially during COVID-19. You find yourself drifting off. You’re on a pristine beach, at your cottage or on a golf course. You see yourself spending more time with family and friends, … Read more
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content marketing is generally defined as creating and distributing content that is not explicitly promotional. In … Read more
THE WHY: Clinicians’ story The journey to open Blueridge Oral Maxillofacial Surgery (OMS) began while Dr. Osama Soliman was still in dental school. During fourth year, he was encouraged by a mentor to explore his options for becoming a specialist. One day he found himself observing a surgical procedure being performed in a local hospital … Read more
Other than looking a little more youthful or sporty in your Facebook or Instagram profile picture, why else ought we get a little fitter? There are many reasons to get fit, live fit and stay fit. We wanted to focus on why versus how. You see most of us do hours of online reading and … Read more
With the end of summer nearing, many Canadians are settling back into a routine with an increased focus on healthy habits. Numerous patients have delayed care for quite some time, and the demand ahead for treatment plans will be significant. As such, dental practices must be ready to support a return to packed patient schedules. … Read more
A dentist running a Dentistry Professional Corporation (DPC) is like any other small business owner who is challenged with how to pay for drug, dental and extended healthcare costs. If you do not have access to a group plan through your spouse, you will have to pay for these expenses out of pocket using after … Read more
Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a boom in telehealth, with 46 percent of patients saying they use telehealth for some visits, … Read more
Before he played Walter White, actor Bryan Cranston played the lothario dentist Tim Whatley on NBC’s “Seinfeld”. While little about Whatley is realistic, the character touches on mental health issues in the dental profession; namely, the stereotype that dentists have the “highest suicide rate of any profession.”1 Even though this is an urban legend, “Seinfeld” … Read more