As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how they all survive? Maybe, you conclude, it all comes down to fantastic marketing strategy, each office figuring out how to uniquely brand and stand apart from the competition. Would it … Read more
As I sit at my desk writing this month’s editorial, I can’t help but be slightly distracted by the 2018 Winter Olympics and keeping an eye on where Team Canada sits in the standings. I’m willing to admit that I’ve been glued to my TV this past week watching my favourite figure skaters climb (or … Read more
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
What is public relations, anyways? It’s defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved.” In relation to your dental practice, an effective public relations strategy goes a long way in bolstering your marketing efforts. Many people are … Read more
This past July, the federal government introduced proposals to overhaul the tax rules affecting active private corporations (including dentistry professional corporations and technical services corporations). Since the summer announcement, the government has faced increasing opposition from farmers, professionals and small business owners across the country. As a result, they have backed away from some of … Read more
After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright new site, and creating an office where she and her team would enjoy working every day, and where her patients would feel comfortable and well cared for. Dr. Espie’s vision … Read more
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. In dentistry, standing apart from your competitors can be especially tough. Communicating what makes your practice different while navigating your dental college’s advertising regulations adds an extra layer of complexity. … Read more
Do you recall the best 10 days of 2017? I do. Mine go something like this: The Best Ten Days of Twenty-Seventeen Started With Strangers, Anxious And Keen To Go To A Country Some Hadn’t Seen To Pull or Save Teeth With a Fill or a Clean Or To Educate Children About Oral Hygiene … Read more
Have you ever had the urge to do something out of your comfort zone? As vain as this may sound, I embraced that urge this month and made a ‘significant’ change to my appearance – a lifetime spent as a brunette to becoming ‘the new blonde in the office’. After a few restless nights of … Read more
