Since Oral Health Office is dedicated to all things business related, I thought this would be the perfect platform to share some exciting (non-dental) news with you, our dedicated readers, about our media company, Newcom Media Inc. If you are not aware, Newcom Media produces magazines, websites, trade shows and events for the dental, automotive, … Read more
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
With September and the launch of a new school year, we inevitably begin to think about learning and education. When it comes to facilitating the learning and development of new healthcare professionals, mentoring is noted as being a key mechanism to accomplish this goal. While mentoring may not be as prevalent in dentistry as it … Read more
In any type of job, there are elements we hate, fear and try to avoid. For me, that element is dealing with clients who are hit by ransomware. Whether we are able to assist them in decrypting the data or not, it is an extremely stressful and overall nasty experience, to put it mildly. Ransomware, … Read more
You probably know what happens if you don’t practice good oral hygiene: tooth decay, gingivitis, and even worse. But what about preventative maintenance when it comes to employment law? The simple reality is that most dentists, whether they are the employer or the employee, don’t take the time to understand their legal rights and obligations. … Read more
Dr. Staples was the previous Principal owner of the multi location dental practices in Victoria. She nurtured that particular business for 20 years. Growth progressed from a single practice office to a multi-practitioner office with over 30 staff in four different locations. The business model naturally moved to a more corporate structure. In moving to … Read more
Why do we choose one continuing education course over another? Where should we spend our time, effort and money on courses? Why is a particular course of interest to me? How will a course help me and my office, and my patients? What makes a great course? These are all important questions to consider. I’ve … Read more
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
I must admit that when this book first came out in the early nineties, I never read it. I still have not read the book to this day. The premise of the book was that most common relationship problems between men and women are a result of fundamental psychological differences between the sexes. Of course, … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
With rising interest rates, a stagnating economy, significant tax rule changes for professional corporations and increased revenue pressures, 2018 was another low point in a string of troublesome years for Canadian dental practitioners. No single event more clearly echoed the growing tension than the Core Dental Partnership’s unexpected receivership in Edmonton, Alberta on December 21. … Read more
Our journey to expand Prince Albert Smiles from one to two locations began with a vision: the need to better serve our rapidly expanding patient base. We have created a strong culture of acceptance and warmth for our patients and staff and we wanted to reflect that culture in our surroundings as well. The addition … Read more
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
Extroverts are outgoing and introverts are shy, right? Not exactly. I’m an introvert. No, I’m not shy. I’m not antisocial. I’m not stuck up. I’m simply just listening and observing in my comfort zone. Truly understanding each personality type in your office – and which one you are – can help you manage a vast … Read more
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
July is here, and Canadians everywhere are trying to squeeze the most out of our abbreviated summer. Hopefully, we’ve all set aside time to reconnect with family and friends and to recharge our internal batteries. For many of us, the summer lull is also a time to step back and reflect on the big picture … Read more
The task of opening a new dental office can be formidable. There are so many considerations: Is there adequate usable area for my needs? What dental equipment will best suit my practice? What are the health and safety requirements and Building Code regulations that I need to respect? How can I create a positive experience … Read more
Appreciation is a simple term with volumes of depth to it. Recognition and showing appreciation are proven as among the best methods of improving work motivation and employee engagement. At the end of May, I was graciously invited to attend dentalcorp’s 2019 Partner Conference in beautiful Whistler, British Columbia. I was excited about an eventful … Read more
On Wednesday, April 24, the Faculty of Dentistry’s simulation lab was officially named in recognition of a $1 million gift from dentalcorp, Canada’s leading network of dental clinics. Four executives from Toronto-based dentalcorp were present for the naming, including CEO and founder Graham Rosenberg. As Dr. Ben Davis, dean of the Faculty of Dentistry, made … Read more
There was once a time when TV/radio commercials, billboards, and newspaper ads are your best shots at drawing attention towards your dental practice. But oh how time flies. LED screens now hang in places where billboards used to be. Even seniors in the subway are reading the news off their iPads. The world has moved … Read more