STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in person. Nobody is claiming networking is easy, but it’s a necessity in business for a … Read more
It’s difficult to stay on top of the latest technology and trends in dentistry – it is literally changing every day! So where do you keep track of it all? Well, for 51.2 per cent of Canadian dentists,* dental journals and websites are their main source. Of course, dental tradeshows reign supreme in terms of … Read more
A recent trending topic in dentistry has seen dental professionals promoting oral health’s direct effects on patients’ overall health. This is seen in campaigns, days of recognition and association messages, but it’s also become apparent for patients during their dental appointments, which will now often include a health assessment. Oral Health Group recently conducted a … Read more
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per cent of Canadian dentists* agree WOM is how new patients learn about their practice. Obviously, it’s an ideal strategy – it requires no money, time or tracking for practice owners. … Read more
What better way to learn how to be successful than through the experiences of your peers and colleagues. Throughout our lives, we draw from our own experiences to make decisions and conclusions. Making informed decisions is a quality that will help you lead the life you want and more importantly, become as successful as you … Read more
