The COVID-19 pandemic has had a huge impact on the dentistry industry from the initial lockdown in March 2020 to present day, nearly one year later. According to our survey results, the largest impact of the pandemic on dental practices in Canada has been the drop in revenue. With dentists unable to practise during the … Read more
Oral Health is excited to share a first look at part four of our Data Driven Dentistry series! Following the success of our first three comprehensive surveys and the valuable results that were found from surveying both patients and dentists, we have chosen to survey Canadian dentists once again. This time, we have collected data … Read more
Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to form a solid relationship is by being dependable in your clinical skills and taking the … Read more
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental practice on your chosen platform, what should you post? There are a few different types … Read more
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to take advantage of how much time their patients are spending on Facebook by creating campaigns … Read more
Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also a new way to communicate. Once a relationship is formed with your patients, you may … Read more
We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been practicing. However, another reason your website is so important is that it is the second … Read more
There are many reasons for patients to deny treatment acceptance, ranging from cost, time or simply a lack of understanding. Over 50% of patients have said they would be more likely to agree to treatment if their dentist was able to explain or demonstrate the benefits of the treatment. It is your job, along with … Read more
When conducting our research for Data Driven Dentistry, we found 72% of patients would choose their own dentist to perform a specialized procedure over a specialist, if their dentist had the applicable skills. It makes sense, as patients would spend less time traveling to additional appointments and have less worry about getting comfortable with a … Read more
When it comes to searching for a new dentist, our data revealed that a referral from a family member or friend is typically the first step. But step two is a simple Google (or internet) search, which means that your website must be engaging upon first click. Simply put, website content is more important than … Read more
According to our survey results, patients have told us that the main reason they will remain with a particular dental practice is because of “the dentist themselves”. An impressive 74 per cent of patients strongly agree that the main reason for staying with their current dentist is trust, which means trust builds loyalty. We’re all … Read more
Oral Health is delighted to share a first look at part three of our Data Driven Dentistry series! Following the success of our first two comprehensive surveys and the valuable results that came from it, we chose to survey patients once again, only this time dig a little deeper. The results that we will share … Read more
Smile! Your Patients Are Watching You Your front desk staff are the first point of contact with your practice for many patients, so it makes sense they have such an influence over first impressions. Make sure you’re hiring friendly administrative staff who provide the most positive experience for your patients, whether it’s over the phone … Read more
In our final installment of Data Driven Dentistry’s roundtable video series, we asked our leaders in the industry: what advice would you give to your younger self? *Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf … Read more
Location, location, location. Every dentist knows the site of their practice is one of the most important considerations when opening to the public. It doesn’t matter if you’re in a rural area, a city or a metropolis, where you are and what you’re near can massively impact the success of your practice. Considering you already … Read more
In this installment of Data Driven Dentistry’s roundtable video series, we gathered leaders in the industry to discuss how to strengthen your business skills as a practice owner. *Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on … Read more
There are many different factors that go into running a successful dental practice. Our panel discusses which factors they see as most important and why! *Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf of Oral … Read more
Don’t underestimate the willingness of your patients when it comes to dental insurance. Most patients have it (more than you think) and if presented with a treatment that would be covered, even partially, are willing to use it. Open the dialogue around the topic, whether it’s you, your office manager or front desk staff, to … Read more
In part 2 of our Technology in School episode, the roundtable gets more in depth about how to make sure dental students are exposed to the necessary technologies. *Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on … Read more
It should be no surprise to you that the phone in your practice is one of the most important pieces of technology to have. After all, that is how nearly ¾ of patients first contact a dental practice, plus returning patients trust this easy method to schedule appointments, ask questions and refer new patients. How … Read more