How to turn your dental blog into a patient-generating machine
Find out why a blog can be one of the most useful parts of a dental website, but only if it is built around the right topics.
Find out why a blog can be one of the most useful parts of a dental website, but only if it is built around the right topics.
In this dynamic and multifaceted marketing and communications environment, it is insufficient to understand the total number of visitors to your website at a given time, or to track your new patients solely. Those visitors only tell part of the story regarding the health of your website. Additionally, it is important to understand “where” your … Read more
For many patients, the thought of visiting a dental office triggers anxiety well before they step through the door. Traditional dental spaces, even when visually pleasing, often overlook the other powerful senses that shape a patient’s experience. Sound, touch, scent, and even subtle environmental cues all play significant roles in how patients perceive their visit … Read more
Unless you’ve been living under a fluoride rock, you’ve probably heard about the now-infamous Tea app. Touted as a women-only platform for anonymously reviewing men they’ve dated, Tea surged to No. 1 in the App Store earlier this year. It promised to promote dating safety and empower women to warn others about red-flag behaviour. It … Read more
Amid rising concerns from the Canadian Dental Association (CDA) about the Canadian Dental Care Plan (CDCP) eroding private insurance, Health Canada says the federal plan is not intended to replace employer-sponsored benefits. “The CDCP was designed to help those who currently have no access to dental insurance, not to replace current employer benefits packages they … Read more
If you’re a practicing dentist in Canada, it’s easy to dismiss the headlines about Henry Schein orDentsply Sirona getting downgraded on Wall Street. After all, you’re not a portfolio manager—you’rerunning a clinic, managing patients, and likely balancing corporate and personal finances. So, the realquestion is: should you care about what’s happening with dental stocks? The … Read more
The recent imposition of U.S. tariffs on Canadian imports, including critical dental products such as composite resins, metal alloys, digital scanners, and even consumer goods like toothpaste and dental floss, poses significant economic and public health challenges for Canada’s dental industry.1 Canada heavily relies on U.S. imports for essential dental equipment and materials, meaning these … Read more
The outside world seems to be combusting nowadays: Countries are engaged in tariff wars. Stock markets are extremely volatile. Conflict rages on in Ukraine and the Middle East. Global climate change impacts our daily lives. AI is sparking ethical debates. We’re in the midst of a very close federal election. Residential real estate sales across … Read more
Every dentist wants more new patients, but not every practice knows where they’re really coming from—or how to consistently bring them in. In today’s digital world, the answer isn’t in billboards, radio ads, or local coupon books. It’s online, where nearly all patient journeys begin. Where new patients actually come from According to BrightEdge Research, … Read more
Access to quality dental care remains a significant challenge for populations living in remote areas. Geographic isolation, high costs, and socioeconomic disparities often prevent individuals from receiving timely oral healthcare, leading to severe long-term consequences. Traditional dentistry struggles to bridge this gap due to limited infrastructure and workforce shortages. However, advancements in Teledentistry, accelerated by … Read more
Love them or hate them, Dental Service Organizations (DSOs) are here to stay—and they’re only going to get bigger. Who benefits from the rise of DSOs? While many private practitioners are skeptical about DSOs, the reality is that lots of patients and retiring/selling dentists tend to favor them. However, selling to a DSO isn’t always a … Read more
The why: Background story In the heart of downtown Vancouver, Transcend Specialized Dentistry is more than just a practice. It’s a multidisciplinary prosthodontic, periodontic, and orthodontic specialty centre that reflects Dr. Faraj Edher’s dedication to precision, aesthetics, and uncompromising quality in dental care. As a student, he initially had a deep interest in surgical medicine … Read more
In the good old days, it was hard to access accurate information. You had to go to the library to pick up a journal and know how to use the index system to retrieve the information that would provide the data you were looking for. The journal might not be available because the library did … Read more
With Artificial Intelligence (AI) adoption in dentistry growing, a new study in Nature warns that clinical oversight remains crucial when integrating AI-driven diagnostics and treatment planning into practice. Aga Khan University researchers reviewed 44 studies on AI in dentistry, identifying key risks, including misdiagnoses, transparency issues, and inconsistent adoption across specialties. Case study: AI misidentification … Read more
Mark Carney confirmed that his government will not proceed with an increase to Canada’s capital gains tax. This has significant implications for dentists—both as business owners and as investors. Dentists often have dual exposure to capital gains—through their practice sales and their personal investment portfolios. A proposed increase would have added another layer of complexity to tax … Read more
Do not underestimate the power of the “ring”! The power of online and social marketing is undeniable. Yet, the “old-fashioned” notion of picking up the phone and engaging with a practice is not history. In one of the most comprehensive reports of its kind in recent years, Forrester Consulting looked at the continued impact of … Read more
For those hoping to open their own dental practice, this one’s for you. Peter Barry, practice success coach, lists a few key ways to accelerate the growth of your practice before it opens. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Managing a successful dental office is complex and unique in the healthcare industry. It requires synergy between excellence in clinical practice and business acumen, which includes strategic marketing, patient-centered care, and efficient operations. Negotiation plays a role in various aspects of dental practice and a critical skill for success. Any interaction with suppliers, employees, or … Read more
Wondering how to include your family members in your dental practice sale so you can multiply the tax savings? Michael Carabash shares how you can take advantage of the capital gains exemption. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Henry Doyle, from Heaps and Doyle, shares advice for the most important part of launching your new dental practice: the paperwork. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!