When you run a dental practice, the safety of your patients and employees must be your top concern. Your patients should leave your office feeling better than when they went in, and your staff needs to know that their well-being is your priority. You need to create a culture of safety where everyone feels comfortable … Read more
Dental lawyer Michael Carash interviews retired dentist James Vassallo on the most challenging aspects of selling his practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Dentists are finding the most effective way to attract new patients to their office is by using search engines. Search engine marketing is a digital marketing strategy used to increase the visibility of a website across search engine results pages, such as Google. There are paid and organic ways to use search engine marketing for … Read more
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more
Are you ready to unlock the untapped potential of social media for your dental business? Traditional advertising methods may not always yield the desired results or provide a satisfactory return on investment. However, there’s a smarter, more cost-effective approach waiting to be explored. Just consider the remarkable success of cosmetic dentistry before-and-after showcases, captivating audiences … Read more
Talking to new dentists or even dental students, the vast majority will bring up income properties as one of their goals. To start 2023, in the first quarter alone, investors made up 30% of home purchases according to the Bank of Canada. Despite higher interest rates there remains a lot of interest around real estate … Read more
Michael Carabash, dental lawyer, discusses what new dentists should look for in a lease agreement when building their practice! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
At some point, dental professionals question why they do what they do and wonder if the grass is greener on the other side. Higher interest rates, shortage of staff, more competition and daily stress take their toll. Dentists sometimes need a compass. The guide below may help dentists when they get to the fork in … Read more
THE WHY: Background Story This month marks a jubilant celebration for Kids Corner, a vibrant pediatric medical and dental clinic in the heart of Oakville, Ontario. At the helm of this thriving practice stand two remarkable pediatric dentists, Dr. Laura Vertullo and Dr. Yili Wang. Their journey began as student acquaintances at the University of Toronto, … Read more
Gurtej Varn, leading Wealth Advisor for dentists in Canada, shares the financial aspects dentists need to consider when looking to buy and own a clinic. Newcom Media Inc · Episode 12 – Financial Path to Clinic Ownership Read the audio transcript below: Dr. Luisa Schuldt (LS): Hi, everyone. Welcome to Brush Up, presented by Oral … Read more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts for videos, photos, and graphics. Not all content is created equal.
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to modern marketers and savvy dentists. Often, we speak in terms of high-impact yet authentic photos, images, graphics, and video. However, audio is an area that is worth exploring and merits … Read more
Dr. James Vassallo and Michael Carabash discuss the three major things to consider before you begin the process of selling your practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Many successful dentists begin their journey at an international accredited program. What’s often misunderstood is the cost and time associated with pursuing an out-of-country education overseas. It should come as no surprise that the cost is great but the outcome is equally so. Many students who attend these universities do so without much financial assistance … Read more
It is no surprise that more of our peers are rolling out neuromodulators and soft tissue fillers to their patients.1 Maybe you have long considered adding these treatments to your vast menu of evolving services. You just have not made the plunge yet. Or, perhaps you are embarking on this new opportunity to attract patients and … Read more
Navigating the intricate world of financial planning can be a challenge for dentists. This article provides a brief overview of the financial structures that dentists can leverage to protect their assets, reduce tax liabilities, and efficiently transfer wealth to future generations. Dentistry Professional Corporation (DPC) Establishing a DPC entails transitioning from an individual to a … Read more
THE WHY: The Owner’s Story Lloydminster is a vibrant, fast-growing community of 32,000, straddling the border of Alberta and Saskatchewan. It is home to Wayside Dental Centre, a large and well-established 19-op general dentistry practice that serves the local families and devoted residents of surrounding rural communities. It was a well-established 12-op practice back in 2010 … Read more
Michael Carabash, DMC LLP, shares what will happen to your dental team if you are selling your practice and what you need to do to prepare for the situation. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Your website is the “front door” of your practice in the online world.