The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
For many Canadian dentists, the ultimate goal goes beyond the practice – it’s about building wealth for a secure future. One of the most effective ways to achieve this is through real estate investing, a lucrative sector known for its wealth-generating potential. Here, we delve into five promising real estate investment strategies that can help … Read more
A dentist sells their dental practice for (hopefully big) money. A significant chapter of their life has ended, and another one has just begun. But now what? In this article, we look at what dentists may want to do if they did an ASSET sale – meaning their dentistry professional corporation (“corporation”) sold the dental-specific … Read more
When government budgets are announced, they generally try to answer two questions: 1) How do we raise taxes? 2) Who will pay for these taxes? The “Who” part is easy: It’s the rich and wealthy or those perceived as rich and wealthy (e.g. dentists.) The answer to the “How” is less certain. In 2016, they … Read more
In many dental offices, particularly smaller practices, the role of human resources might be overlooked due to a focus on clinical duties and a lack of familiarity with the strategic benefits of HR management. However, with increasing regulatory demands and the complexities of staff recruitment and retention, the need for dedicated HR expertise is becoming … Read more
THE WHY: Background Story Dr. Greg Dugas, the visionary behind “iSmile Orthodontists,” completed his specialty training in 2009 at the University of Toronto after five years of enjoying clinical practice as a general dentist. Fate would have it that just prior to graduation, a local equipment sales representative made him aware of an opportunity to purchase … Read more
For every practitioner, there comes a time when they realize it is time to let go of the reins. For me, it was after 48 years of “riding the horse” of a successful, private, fee-for-service general practice. I had an associate I thought would buy the practice. My lease was coming due when I thought … Read more
Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
Many dentists practice as an associate before purchasing their own practice while some go straight into owning. Depending on your path to practice ownership, there are a few different challenges to keep in mind as you prepare. For those who do not work as an associate before buying their practice, the largest challenge is finding … Read more
Research featured in Nature Aging recently noted how Artificial Intelligence was used to sift through a clinical database of more than five million patients to predict their risk of developing Alzheimer’s based on “co-occurring conditions.” It was found that they were able to predict the disease with 72% accuracy and up to seven years prior to their diagnoses. They did so by pinpointing … Read more
Perhaps I am a bit of a contrarian, but when it comes to leadership today, I feel like I go against the grain – just a little! To me, leadership is not about things like empathy, empowerment or emotional intelligence (the Three “E’s”). Instead, leadership is about performance. The role of a leader is to … Read more
In the dynamic world of dentistry, establishing a strong professional brand has become more than just a buzzword—it’s a crucial component of career success. For young dentists and recent graduates, navigating the complexities of building a personal brand may seem daunting. However, with the right strategies and mindset, it can become a powerful tool for … Read more
Embarking on the journey to buy your first home as a dentist in Canada is an exciting milestone. This article aims to cover crucial aspects like down payment requirements and leveraging unique income programs tailored for dentists. Down Payment Requirements The minimum down payment varies based on the home’s purchase price. For homes priced: For … Read more
THE WHY: Background Story Nestled in Calgary, Alberta, Juniper Dental thrives under the leadership of Dr. Chris Cantlon and his wife, Amanda. Chris, the principal dentist, and Amanda, a skilled hygienist, balance their professional roles with raising three young children under 7 years old. Their journey began during school at Western Ontario followed by an eventual … Read more
Eric Pook, President of Cirrus Consulting Group, shares what practice owners need to look for when entering into a new office lease agreement and what they can do to improve their current lease. Newcom Media Inc · Episode 14 – Secrets Your Landlord Doesn't Want You to Know Read the audio transcript below: Dr. Luisa … Read more
Top-rated organizations respond in around one day – there is a direct relationship between response time and overall consumer ratings.
Most practice owners are in charge of their own marketing. But should that be the case? On top of clinical cases and other business duties, taking on the task of marketing is a lot to have on your plate as an owner dentist. If you find yourself overworked and overwhelmed, this is an area to … Read more
In the Canadian Digital Health Survey released by Canada’s largest market research firm, Leger, nearly 12,500 citizens were asked about their experience with and needs for health care information and services in the “digital space.” These respondents were surveyed on everything from the availability of health information to virtual care services. Among the key findings: As a dentist, … Read more
I recently had the opportunity to share my perspectives on empowering your practice by thinking like a CEO when I spoke at the annual meeting of the Academy of Private Dental Practice conference in Fort Lauderdale. It was a great group of dentists and I would encourage you to check them out. During one of … Read more
THE WHY: Background Story Calgary, Alberta, is home to the recently opened Chinook Dental Group, a practice that combines three dental specialties under one roof. They provide comprehensive dental care to patients needing endodontic, periodontic, and prosthodontic advanced dental and referral-based services. Dr. Javier Cabrales leads the practice and is an entrepreneurial enthusiast and skilled periodontist. … Read more