No amount of money is worth working in a negative environment. Peter Barry, Practice Success Coach, shares how you can create a fulfilling workplace for your staff that will build loyalty and cohesion. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
More than half of the Canadian dentists who responded to our survey reported having to resolve conflict between team members at their practice. A dental office is full of people working in close quarters, with potentially very different personalities and opinions. It’s not a question of if conflict will arise at your clinic, but when … Read more
In the increasingly competitive field of dentistry, developing a strong marketing and branding strategy is essential for growth and sustainability. Today, patients are more informed and selective, often turning to online reviews, social media, and search engines before choosing a healthcare provider. Thus, a well-executed branding strategy not only helps attract new patients but also … Read more
The why: Background story In July 2024, the Waterdown Ontario community welcomed “Evolve OMS,” a beautiful cutting-edge oral and maxillofacial surgery clinic. The proud owner, Dr. Anthony Staibano, is an Oral & Maxillofacial Surgeon with 2nd generation family roots in dentistry. Growing up, he often spent evenings in his father’s practice, observing, learning, and seeking out … Read more
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
You need to think long term if you are going to be selling your practice. Michael Carabash, dental lawyer with DMC, gives his perspective of the 3 things dentists need to consider when planning to sell their dental practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every … Read more
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more
Retired dentist, Dr. James Vassallo, shares how he marketed his practice in the beginning and the end of his time running the practice, demonstrating how important it is to build a loyal patient base. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Managing a successful dental office is complex and unique in the healthcare industry. It requires synergy between excellence in clinical practice and business acumen, which includes strategic marketing, patient-centered care, and efficient operations. Negotiation plays a role in various aspects of dental practice and a critical skill for success. Any interaction with suppliers, employees, or … Read more
The why: Background story Dr. Denysse Zoon and Dr. Braden Zoon are enjoying an adventurous and exciting journey at their newly opened practice: Ausca Dental. The married couple originally met in 2016 during dental school in Australia. The location of the university exposed them to complex cases from patients living in the remote outback. This enabled … Read more
When building your dream team, you must hire for attitude, not just experience. Peter Barry, Practice Success Coach, shares how you can ensure you are attracting those A-players to your team. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.
Change for the Better: Are flawed processes holding your team back from experiencing better efficiency, healthier clients, happier employees, and continued practice growth? Challenge As a senior hygienist on our team, I frequently find myself needing to retreat periodontal therapy due to calculus being left by previous hygienists. My goal is to reduce the need for … Read more
From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more
Our study reveals that business tasks, such as staff management and paperwork, are among the least favored aspects of being a dentist. This stands in contrast to the reasons most dentists enter the field – namely, a passion for science and a desire to help people, as discussed in last month’s column. However, many dentists … Read more
It is a privilege to have served the dental profession for many decades. There are many lessons to impart when one has experienced dentists thriving in spite of challenges including interest rates of 20% during the early 80’s, real estate melt downs, including that of the early 90’s, SARS, 9/11, dotcom bust, Covid, etc. Consider … Read more
When recruiting team members for your practice, it’s important to remember that candidates are interviewing you as much as you are interviewing them. Peter Barry, Practice Success Coach, shares a few tips for making potential employees feel valued to attract the best candidates! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight … Read more
Teledentistry remains as relevant as ever. As of 2021, the global market for these services was valued at around $1.2 billion (USD). Additionally, the momentum shows no signs of slowing down. Grand View Research projects that this market will grow worldwide at a compound annual growth rate of more than 16% between now and 20301. … Read more