In this week’s Weekly Wisdom, Peter Barry has some sound advice for new practice owners. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of the most visited pages of your site, and it can significantly influence people’s opinion of … Read more
Dr. Amin Shivji CEO and Co-Founder of 123Dentist What is one thing you know now that you wish you had known at the start of your career? I wish I had a better understanding of how hard it is to run a business. Being a great dentist doesn’t necessarily mean you’re a great business owner. … Read more
Over the course of the COVID-19 pandemic, nearly half of dentists implemented teledentistry into their practice. Teledentistry benefitted the dental industry by providing an excellent way to provide care, such as diagnoses, education and treatment planning, to patients while following social distancing guidelines. According to our 2020 survey results, 75 percent of dentists found their … Read more
As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under your care so that they’ll come back whenever they need your expertise. However, getting them … Read more
Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the topic of, well, leadership. Her books, such as Dare to Lead, have taught us that … Read more
In a (post) pandemic world, where the population is more aware of the risks of airborne transmission and “work from anywhere” has become de rigueur, some patients will prefer to avoid commuting to the dental practice as often. But that doesn’t mean a dental practice should give up on the relationship it has built with … Read more
Every aspect of our lives was completely upended in March 2020 when the novel coronavirus first reached Canada, and in a matter of days all of us had to adjust to a “new normal” that was anything but normal. The healthcare industry was severely affected as medical professionals fought to stay ahead of the curve, … Read more
At least once a week I have someone reach out to me asking about bringing an app idea to market. As you’re reading this – chances are high that you, your spouse, friend, cousin or co-worker has an app idea (that’s sure to be worth billions!) and you (or they) are wondering how to take … Read more
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the internet as the primary method … Read more
THE WHY: Clinicians’ story After 11 years of practice as an associate in Edmonton, AB, Dr. Daniel Kim and his family decided to open their dream practice in the thriving community of Kelowna, BC, which is cradled within a glorious range of mountains in a sanctuary filled with pristine lakes, pine forests, abundant gardens, orchards … Read more
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most important. Video is one of the most popular and fastest growing marketing mediums. In fact, … Read more
In our world that has rapidly changed over the past 18 months, we have had the choice to either evolve proactively, beyond all of the extreme changes, or we could become paralyzed, stuck and increasingly diminished by them. Today, confidence and focus are the most important human abilities. Without confidence and focus, embracing change and … Read more
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
Tech neck, a layman’s term for the onset of muscular pain and disorders stemming from modern smart device and computer usage, is a big problem for dental professionals. An important study published by the Journal of Education and Health Promotion found that 69 percent of dental students suffered from significant pain, with clinicians in endodontics and pedodontics particularly … Read more
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide … Read more
Practicing dentistry at a distance, utilizing instantaneous virtual mobile technology, was the stuff of science fiction just a few decades ago. We were taught in dental school that our capacity to diagnose disease and to perform dentistry relied entirely upon our hand instruments and our clinical abilities. Thus, the stereotype of the dentist holding a … Read more