Minimize Risk, Land the Plane, Close the Deal.

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Commercial air travel is safer with every passing decade.1 Advancements in mechanical, operational, and technological design contribute to an ongoing trend in risk reduction of mortality in the airline industry. That risk is now approximately 1 in 8 million passengers.1 Regardless of how small a given risk, it behooves any industry to continually strive to … Read more

Does Your Dental Marketing Team Need a Social Media Content Calendar?

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At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more

One Day at a Time: Mapping Your Road to Wellness

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Many of us want to incorporate healthier habits into our lifestyles, but the mere thought of a wellness routine is daunting. You floss, you brush, you exercise, and think to yourself, “there are only so many hours in the day!” I recently read a great article by Jamie Millar about this very topic, and I’ll … Read more

Office Space: Essex Family Dental

Essex Family Dental

THE WHY: Owner’s story Essex Family Dental opened its doors in 2016. Essex is a growing community located in the heart of Windsor, Ont., a city situated on the south bank of the Detroit River directly across from Detroit, Michigan. The city prides itself on safety, accessibility, affordability and fun, and is a leader in … Read more

Emotional Dentistry From the Heart

DENTISTRY

Each new grad enters the world of private practice with dreams and visions of maintaining that fresh and vital feeling of importance. As dental professionals, we are excited to deliver great dental healthcare experiences to happy, appreciative patients that value what we can do for them. Then, as patients arrive, the realities of private practice … Read more

Weekly Wisdom: Consistency is Key

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  In this episode of Weekly Wisdom, Karen Ergus shares how important consistency is when running a dental practice.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!   Sponsored by The Institute for Dental Excellence (T.I.D.E.) is committed to providing its members with … Read more

7 Ways to Streamline Dental Insurance Claims Processing

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Processing dental insurance claims can be a complex and confusing task. But if you can identify your bottlenecks and redundancies while automating certain manual tasks, you can speed up claims processing and reduce costs. Unfortunately, this can be challenging if you don’t know where to start. But with the right software and best practices, you … Read more

New Poll Results: The Current State of Dental Staffing in the U.S.

The latest wave of HPI’s Economic Outlook and Emerging Issues in Dentistry poll conducted between May 17-22, 2022, sheds new light on the impact the dental staff shortage is having on practices across the country. Key findings include: Recruitment Needs: Dental team recruitment needs have not eased up. Roughly four in ten dentists were recruiting … Read more

The Benefits of Dental Health Professionals Undertaking Online Training

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Online training for dental health professionals is more affordable than face-to-face training. This could help to resolve the shortage of 4,000 dental professionals that’s predicted by the Academy of General Dentistry (AGD). Online dental training has increased over the past two years. While dental professionals are now back to getting hands-on training, there are big benefits in sticking with … Read more

Don’t Be So Serious: Tips for Using Humour in Dental Marketing

Dental Marketing

Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more

Chairside Chats: A Word With…Dr. Edmund Wong

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Dr. Edmund Wong South Point Dental Centre, Surrey, BC How would you define or summarize your practice philosophy? My practice philosophy is simple. I’m treating more than just a mouth – I’m caring for a person. By keeping this vision clearly at the forefront, everything else I do falls into place from helping patients make … Read more

Treating Staff as an Asset, Not an Expense

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At this point it is a well-known fact that the dental industry is going through a very stressful phase. Staff shortages, increased costs, increased safety measures – these all impact the stress levels of practice owners and team members alike. In fact, the amount of stress being felt is leading to even more staffing issues … Read more

Technology to Help Your Patients Feel Safe and Comfortable in Your Practice

technology

Technology is revolutionizing the dental industry. Particularly since the onslaught of the COVID-19 pandemic, we have come to rely on technology more than ever before. In recent years, there have been significant advances in technology that are helping to improve the patient experience, offer transparency in healthcare, and increase the efficiency of dental practices and … Read more

Economic Challenges Ahead

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It seems like it has been forever since we could turn on the news and see anything remotely positive. All we have heard about for the last couple of years has been the pandemic, supply shortages, skyrocketing home prices, Russia invading Ukraine, more supply shortages and now…inflation like we have not seen in decades! And … Read more

Activating Your Dental Hygiene Business Mindset

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In the past two years, the strain of the pandemic has caused dental teams across the country to re-evaluate processes – a challenge at the best of times but essential to providing optimal patient care and maintaining practice production through a crisis. Practices that have succeeded during this challenging time share some key commonalities: clear … Read more

Chatbot Talk: How AI Chatbots Are Changing the Dentist’s Office

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In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead of hiring human agents to work in different time zones, AI chatbots can be a … Read more

Alignment and Your Dental Practice Growth

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Recently, I watched a crew team practice at Nathan Benderson Park in Sarasota, FL. As I watched the team glide effortlessly across the lake, I made three observations. First, I noticed their boat. It had a beautiful wood interior; the outside was shiny and spotless. Next, I noticed the leadership of the coxswain and how … Read more

Staffing: Serious Business

staffing

We always consider the staff an important factor when valuing a practice. Dentistry, much like many other sectors of the economy, is facing severe workforce shortages in all facets of their team. These challenges can be found throughout the country. Whether it is a shortage of assistants and hygienists, and unrealistic salary expectations from new … Read more

Optimizing Your Instagram Strategy

Instagram Strategy

Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more