SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring indication of how powerful text message marketing can be for any business that implements it. … Read more
Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and radio and published in newspapers and other forms of print media. Billboards and direct mail … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During these unprecedented times, when many dental clinics have been forced to close, social media offers … Read more
No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe place like Canada that made us think it was a “them” problem that would stay … Read more
What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you can get it, but for most of us in dentistry, it’s not what we are … Read more
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is normal. Of course, that means it is higher in some offices, and lower in others. … Read more
Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’ attention through digital marketing. Social networks are one of the most popular digital marketing tools … Read more
Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy patients to spread the word. They might not know you are accepting – and actively … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like more new patients, so it could be better. The challenge is figuring out which aspects … Read more
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers … Read more
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more