As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding its “bounce rate.” What is “bounce rate,” you ask? This term refers to the percentage of single-page … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that today’s reality has seen a big change in both VC (Venture Capital) and regular bank … Read more
Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to make the most of email marketing. If this is the case with you, consider starting … Read more
As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season of resolution-making, waving good-bye to the previous year and embracing a better year on the … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice needs to be there as well. Except, it is not quite that simple. With hundreds … Read more
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental practice on your chosen platform, what should you post? There are a few different types … Read more
As the CEO of your practice, you will have a multitude of clinical and business decisions to make daily; one of those is marketing. As your own Chief Marketing Officer (CMO), you need to understand the “nuts and bolts” of marketing and how they interrelate to attract a customer. You will likely outsource the technical … Read more
Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the success and growth of your dental office today and in the next few years. Here … Read more
With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how do you get the balance right? Social media can certainly help. But social media can … Read more
Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices. Across North America, dentists have closed their doors to non-emergency patients, due to caution, mandates … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1 Of course, that means it is higher in some offices and lower in others. Improving … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices reopen for non-urgent care, it is far from a return to normal. From patient policies … Read more
As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon. However, the new normal does not look anything like the old normal. While your first … Read more
Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for each individual practice. However, when it comes to innovation in establishing the practice’s online presence, … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!