It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where they are? Mapping out this new patient journey is what keeps Paul Intlekofer, CEO of … Read more
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear higher in search results. You might be wondering how to add more information to your … Read more
In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What works well for an e-tailer is not likely to work for a dentist. Furthermore, holistic … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at an attractive price, but a comprehensive marketing strategy is just as crucial to the longevity … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself. More importantly, what people search for, and the way they go about it is evolving … Read more
This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against all odds? There are many, many vital parts to running a successful practice, such as … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of patient retention If you focus all your efforts on new … Read more
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles for 10 years. So, you can imagine my excitement in introducing the next generation of … Read more
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet by the numbers: • 40% growth in overall Internet traffic (between February 1 to April … Read more
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to take care of their dental health? How do you stand out from other competing dental … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you can direct your resources toward those actions that will bear the most fruit. Here, we … Read more
Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining their craft to attract younger audiences. Dentists and other healthcare experts are not exempt. If … Read more
Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to excite us more. In fact, from all the articles that have been published about dentistry … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!