Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more
One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not become the world’s largest retailer simply by making shopping convenient; it is also because of … Read more
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental practice on social media. In fact, we can take it a step further. You need … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of that fact, and competition for the coveted top spots on Google Maps can be fierce. … Read more
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more
I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to be wrong more often than they are right! Still, it is always fun to play … Read more
It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about your dental practice. Otherwise, it can become a PR nightmare. Furthermore, the modern version of “word of mouth” is actually the written word, which is widely shared across social media … Read more
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of themes and highlights the services properly. Due to this, it attracts more visitors and generates … Read more
Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth? More importantly, which patients are the most valuable to your practice – and how can you attract more of them? Understanding patient … Read more
When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting the titles right is essential, and Google recently made it a bit more challenging. Let’s … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Have you ever regretted signing a contract? If so, you probably found yourself thinking, “if only I had known about that in advance.” You certainly do not want to experience contract regret when hiring a third-party individual or firm to market your dental practice. Here are some of the most relevant questions to ask before you commit. … Read more