What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
Dental work can often be costly for patients and dental clinic owners know it can be a fight to get new patients to attend their practice. An essential part of a dental marketing strategy is writing articles, either for the blog itself or for online platforms like social media. A huge percentage of people find … Read more
SEO (search engine optimization) is the foundation of digital dental marketing. However, it is not just about how well your website ranks in general Google search results. It is also about how well your practice ranks on Google Maps. Why your dental practice needs to be on Google Maps It is no secret that Google, … Read more
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of your dental practice’s basic information. The long answer revolves around local SEO (search engine optimization), which is what it takes to put your dental practice on the map. The foundation … Read more
Marketing your dental practice to younger audiences can open new avenues to expand your brand. With social media’s rising popularity, especially among the younger ages of 18 to 25, broadening your online reach can help people in this demographic find the dental care they need, which may turn into leads for your business. To emphasize … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
As a successful dental practice that wants to leave its mark in the industry, I am sure you want to attract the right kind of patients. If your marketing strategies are unsuccessful, even if you attract patients to your practice, they may not be the high-value individuals you seek. In the past, dental marketing revolved … Read more
You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively used by dental offices to market their services to new and existing patients in the … Read more
Did you know that Canada’s dental market is forecast to grow to US$ 16.61 billion in 2026? The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 percent from 2022 to 2026. Canada’s dental industry is expected to grow by two percent this year. … Read more
If you want the phone to ring more often in your dental office, your waiting room to be full, and your treatment chair occupied all the time, you are not alone. This is precisely what every dentist wants. However, if you are one of several dentists operating in the same area, it may not be … Read more
If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies. This blog post will discuss and walk you through nine of the most effective methods. … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media has a much greater influence on lead conversion than other brand exposure, potentially leading to nearly ten times as many new sales as blog posts. A downside to earned media is … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, all of the marketing advice shared through Oral Health’s blog and Oral Health Office is extremely valuable for conducting marketing efforts for your practice, but, according to our survey last … Read more
Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some of the most powerful aspects of marketing are much more subtle and strategy-based. Here are … Read more
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define your brand. It is comprised of many things, from the aesthetic design of your website … Read more
