Welcome to 2024! This is the time when we think of all the exciting changes that come with a new year. We swear all those “old” habits that have held us back will be kicked to the curb and replaced with “new,” life-changing ones. This “out with the old” idea brought to mind recent conversations I have … Read more
In a snapshot of around 350 small businesses, B2B firm Clutch found that one in five respondents “selectively” opted to use social platforms like Facebook as their primary online “home” instead of the conventional website.1 Despite some movement on this front, websites are hardly going the way of the dinosaurs. In fact, it is estimated … Read more
We all know how a smile speaks 1,000 words without its “wearer” saying a word. So, it stands to reason that one of the most powerful tools that dentists have to market their practice is compelling “before” and “after” photos. These photos showcase examples of your work – skill, talents, artistry, technical capacity, and so … Read more
How to audit and improve content to fight dental fears We all know that you and your friendly, non-judgmental team are nothing to fear! However, studies like this could make you wonder: How many potential patients never make it to our office because the very idea of visiting a dentist is a panic attack-inducing prospect? The patients you actually … Read more
There is no better time to spring into action on the marketing and patient engagement front than when your competition embodies the laziest days of summer. Furthermore, what better time to reassess marketing and communications initiatives than the present, as we enter the mid-way point of the year? After all, as the motivational luminaries will tell you, … Read more
Newcom Media Inc · Episode 7 – What Dentists Need to Know About Marketing Sponsored by Read the audio transcript below: Dr. Luisa Schuldt (LS): Hi everyone. Welcome to Brush Up, presented by Oral Health Group, the dental podcast where we speak with industry experts to discuss a variety of topics such as technology, finance … Read more
Getting your family mentally and otherwise ready for a new school year requires a favourable time horizon. You don’t want to rush it. After all, having the right supplies and mindset at the start sets the tone for the balance of the academic year and can also have repercussions for the succeeding academic years. The same mentality … Read more
Best practices from the industry that knows hospitality best Before we know it, spring break will be in the rearview mirror, and we will be starting down the peak travel season. There is no time like the present to “borrow” from what our busy friends in hospitality have down to a science: the “guest experience.” … Read more
Analytics is the foundation of every dental digital marketing strategy. Harnessing data-driven insights can help you make informed decisions leading to the growth of your dental practice. Google Analytics 4 is the latest version of Google Analytics built to replace Universal Analytics (UA) after July 1, 2023. Essentially, it’s meant to alleviate the privacy concerns … Read more
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Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, even during the dog days of summer. There are numerous opportunities to shine a light on and take a big bite out of some of the biggest barriers to drawing … Read more
Henry Doyle, President and Founder, and Karly Edwards, Dental Coaching, share how Heaps and Doyle is leveraging SEO to help website traffic growth for dental offices.
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We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more
Are you ready to give your dental practice the boost that it deserves? In this fast-paced digital age, it’s no secret that online reviews can make or break a business, and dental practices are no exception. With just a single click of a button, potential patients can access a wealth of information about your practice. … Read more
In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
Why Cost-Effective Digital Marketing is Essential for Success in Dentistry We all know the big brands like Coca-Cola and Amazon due to their popularity, but it is not just the international companies that need to pay attention to their online presence. In today’s digital age, all businesses should invest time in brand awareness and online … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
