In its quarterly Outlook Pulse Survey released April 2024, global financial services firm EY reports that the 1,200 CEOs surveyed worldwide prioritize AI transformation as an immediate productivity-boosting action and investment. In fact, 47% of those respondents anticipate investing in AI and other technologies over the next 12 months. Comparatively, 16% of those execs surveyed … Read more
Do not underestimate phone call etiquette and service. Ensure all, including new staff, know how to respond to calls. Support quality calls with regular training on phone call “hygiene” and standards.
Ah, that personal touch! When was the last time you received a nice note instead of a credit card offer? You likely remember this treasured piece of mail because now it is so rare. Those handwritten notes are undoubtedly lovely, though. Your patients likely feel the same. It’s the little things that make them feel … Read more
Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors. See the silver linings. There are opportunities to market to specific changes in the market or economy. All social presences benefit from the occasional “check-up” or “touch-up.” Diversify content. Diversify platforms. Always be looking … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
Research featured in Nature Aging recently noted how Artificial Intelligence was used to sift through a clinical database of more than five million patients to predict their risk of developing Alzheimer’s based on “co-occurring conditions.” It was found that they were able to predict the disease with 72% accuracy and up to seven years prior to their diagnoses. They did so by pinpointing … Read more
In the dynamic world of dentistry, establishing a strong professional brand has become more than just a buzzword—it’s a crucial component of career success. For young dentists and recent graduates, navigating the complexities of building a personal brand may seem daunting. However, with the right strategies and mindset, it can become a powerful tool for … Read more
Top-rated organizations respond in around one day – there is a direct relationship between response time and overall consumer ratings.
Most practice owners are in charge of their own marketing. But should that be the case? On top of clinical cases and other business duties, taking on the task of marketing is a lot to have on your plate as an owner dentist. If you find yourself overworked and overwhelmed, this is an area to … Read more
In the Canadian Digital Health Survey released by Canada’s largest market research firm, Leger, nearly 12,500 citizens were asked about their experience with and needs for health care information and services in the “digital space.” These respondents were surveyed on everything from the availability of health information to virtual care services. Among the key findings: As a dentist, … Read more
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Dentists are finding the most effective way to attract new patients to their office is by using search engines. Search engine marketing is a digital marketing strategy used to increase the visibility of a website across search engine results pages, such as Google. There are paid and organic ways to use search engine marketing for … Read more
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more
Are you ready to unlock the untapped potential of social media for your dental business? Traditional advertising methods may not always yield the desired results or provide a satisfactory return on investment. However, there’s a smarter, more cost-effective approach waiting to be explored. Just consider the remarkable success of cosmetic dentistry before-and-after showcases, captivating audiences … Read more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts for videos, photos, and graphics. Not all content is created equal.
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to modern marketers and savvy dentists. Often, we speak in terms of high-impact yet authentic photos, images, graphics, and video. However, audio is an area that is worth exploring and merits … Read more
It is no surprise that more of our peers are rolling out neuromodulators and soft tissue fillers to their patients.1 Maybe you have long considered adding these treatments to your vast menu of evolving services. You just have not made the plunge yet. Or, perhaps you are embarking on this new opportunity to attract patients and … Read more
Your website is the “front door” of your practice in the online world.
This very blog represents an ever-growing, still-relevant, and robust component of dental practices’ successful digital marketing campaigns. While blogs as a form of content have been around for more than 30 years, what in 1999 amounted to ~24 bloggers now spans in excess of four million active blogs in Canada alone. The power of this dynamic platform for educating, … Read more