The Ten Commandments of a 2012 Marketing Plan

From Modern Dental Practice Marketing Traditionally, the holidays are a slow time for dentists. Hopefully this is not the case for you! If you planned and executed a sensational marketing plan early this year, you are probably reaping the benefits of a full schedule right now. One of our clients asked me to remove their … Read more

For those of you who truly think outside the box!!!

Forget websites, forget social media/networking…….BE CLEVER, BE UNIQUE http://www.youtube.com/user/samsungmobileusa Watch this YOU TUBE clip and then ask yourself; if I change the product to say SMILES….line of folks waiting to get into a “dental office” – one incredibly cool guy and gal walking down the street smiling and laughing – outside the line, close up … Read more

There is a god; we made the New York Times Sunday Review

IT’S become commonplace to criticize the “Occupy” movement for failing to offer an alternative vision. But the thousands of activists in the streets of New York and London aren’t the only ones lacking perspective: economists, to whom we might expect to turn for such vision, have long since given up thinking in terms of economic … Read more

Follow the trend……….

Add one story to the other and you get –  Apple has announced that iPhone 4S pre-orders passed the 1m mark in 24 hours, storming past the company’s previous sales record of 600,000 iPhone 4 buyers in a single day. Put up for sale last Friday, the initial stock of the iPhone 4S promptly ran out before the day … Read more

Relationship marketing

By Bridget Conway from Dental Tribune International I bet when you first glanced at the title of this article, you might think… “Hygiene, relationship marketing? Help me connect the dots.” Especially in our profession, developing a relationship — a rapport — is critical to our success and our patients. Think about the definition below and … Read more

Dental news network – from the ADA – in Canada – ??

Billboard, bus or radio marketing – I think not. VIDEO ON THE INTERNET – that’s the ticket. http://vimeo.com/28786200 Related articles Electronic dental lab prescriptions report available for comment (blogohj.oralhealthjournal.com) FBI forensic course to convene in California (blogohj.oralhealthjournal.com) Dr. Bicuspid – Leaders in Dentistry: A conversation with Dr. Joel Weaver (blogohj.oralhealthjournal.com) Growing Mature Dental Practices with … Read more

When you come to a fork in the road, take it

From Marty Jablow: Seattle, WA, August 25, 2011 – Sesame Communications, a dental industry pioneer in online patient connection systems, today announced that it has been named to the fifth annual lnc. 500|5000,an exclusive ranking of the nation’s fastest-growing private companies. In its debut year on the list,Sesame is ranked an impressive #2024 for its 125% … Read more

Branding: Honour excellence not commodity

I’m in mourning at the resignation of Steve Jobs – it is the end of those who can effect change through passion. “When commentators list the most influential people of all time, Steve Jobs is usually right on top. And often Microsoft CEO Bill Gates isn’t even on the list.” Please watch this early YOUTUBE … Read more

How E-mail Marketing Helps Dentists Retain Patients

By A Weber – For Dental Heroes – If you’d like to be my dental hero and guest post, drop us a line….. You know exactly how to fashion a retainer to hold teeth in place, but retaining your customers is a whole different story. They come, they go, they switch practices, and what can … Read more

Huh, oh, WOW!!!

Was reading WebMD and then noticed an ad on the right side of the page……..HUH, OH!!! Then I clicked and………………. WOW!!! Sob……… the American Association of Endodontists spent millions on advertisements as well……………RADIO ads and TV ads at 3 in the a.m.  Is it too late to become an orthodontist..???

A rose by any other name would smell as sweet…

So you want to name your dental practice with something other than the word SMILE??? A quick story: a business partner and I decided to create a private medical business to help private fee physicians and patients better connect, and to deliver basic private medical practice administrative services. We wanted to use a business name … Read more

Open Sesame

Tip of the iceberg…….doing a little research for the blog and came across the following site. http://www.sesamecommunications.com/ I urge you to simply wander through the links……ortho websites are a big component, but don’t let that confuse you.  Strong links to the Pride Institute….it’s a magnificent overview of the now and tomorrow on one site.

Sun Dental Labs Creates Find A Dentist Directory Program

Sun Dental Labs, a full-service US-based dental lab – has created the Find A Dentist Directory Program for their Sunflex® partial denture product. This is an online database of Sun Dental Labs’ dentists that will be found on www.sunflexpartials.com. “Our Customer Service Team receives daily calls from patients looking for Sun Dental Labs’ products,” states … Read more

Roll your own….

Found a few interesting sites for those diehards who like to “roll their own” when it comes to graphics for blogs and e-newsletters. In searching out topic areas, this particular aspect of practice management is exploding….. http://www.dentalwisdom.com/training/anatomy/traininganatomy1.html  for those explaining occlusion and TMJ. Shutterstock – just plug in the keywords, there is a charge, but it’s … Read more

Zoom, zoom!

It’s not a new concept, it’s not a revolutionary concept, but it is, in the author’s opinion, the inevitability of how sales by corporate dentistry will flourish, especially when they grasp how social networking can explode the monetization of sales.  A company like Apple is destined to become the largest company in the world because … Read more