It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public … Read more
Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring and sometimes wishing real life looked a fraction of how it does on our mobile … Read more
A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds. But building a brand isn’t just about how a company looks. How a dental practice sounds to … Read more
Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is much older than the internet, and it isn’t likely to fade anytime soon. Video marketing … Read more
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more
The digital sphere has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a marketing brochure is an excellent tool for reaching out to potential patients. Handing out brochures … Read more
Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing a brand-new dental practice can be daunting. With no established reputation or patient base, there … Read more
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
Disclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental products. In the past couple years, however, more and more dental products have been emphasizing … Read more
The July edition of Oral Health regularly highlights new products, new techniques, and new technologies. These are the innovations that improve our patients’ oral and general health, and make clinical dentistry better, faster, and easier. Inventive approaches make the practice of dentistry more exciting, something to look forward to each and every day. It should … Read more
Almost seven years ago, I graduated from dental school and began my hunt for a job as an associate dentist. After working at a number of different clinics and developing fundamental clinical skills, I decided to purchase an established dental practice and so my ownership journey began. As an associate dentist, I was so consumed … Read more
Most dental practices don’t dedicate enough and appropriate efforts on converting their prospects into patients. Dentists spend thousands on revamping their practices but rarely have a proper plan in place to convert the prospects into patients. These seven super tips are sure to help you convert your dental prospects into patients. Let’s take a look: … Read more
Keeping patients satisfied and loyal is critical to the operation of any practice and should be at the center of your dental marketing strategy. It’s just common sense: A satisfied patient is more likely to consistently return for care and, in turn, enjoy good oral health for years to come. As expected, however, every dental … Read more
The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no wonder that smart business owners are increasingly turning towards the internet, to reach a wider … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
In the past, we had product-centric companies and then they shifted to being customer-centric, now today the most successful companies are moving towards being purpose-centric. This means that all aspects of the business, whether it’s marketing, service, R&D, sales, IT, etc., all reflect the company’s purpose. To me, everything revolves around identifying your purpose and … Read more
The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental clinic. 1. Why the first phone call plays a vital role The initial phone call … Read more
To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their regular or cosmetic dentistry costs to attract more patients. Others turn to giving away freebies. … Read more