With the fresh start to the year behind us, many are now looking to refresh their surroundings as the months roll on. We can spring clean our home and right-size the number of worn-out or unused goods. When revamping our marketing and communications programs, it is important not to throw away everything in favour of … Read more
Not unlike other places, Canadians have historically resolved to fit more in the New Year. No other resolution appears to outshine the desire to fit into our favourite jeans again. However, we also know that the desire to look and feel better about our looks is a great opportunity for the dental profession. More existing … Read more
Standing out in today’s crowded healthcare landscape requires more than just a strong online presence. For dental practices seeking to attract new patients, direct mail campaigns provide a distinctive way to connect on a personal level and drive measurable results. Unlike digital marketing efforts that can get lost in the noise, direct mail delivers something … Read more
Making sense of the numbers and gleaning perspective Previously, we shared insights on how to make sense of fluctuations in your website’s traffic and ways to put such data in perspective. With so many potential connections and relationships between your website and social platform presence, it is also essential to understand and exercise some caution … Read more
Build loyalty in your patient base by minding the “lifecycle” of the relationship.
The new year is arguably the most wonderful time of the year. You have the opportunity to start afresh, to shake off all of the cobwebs and the disappointments of the outgoing year. Developing an editorial calendar is one of the best things you can do for your personal and practice growth. Training and clinical … Read more
Dental practices are rewarded for quality content that adheres to “EEAT”: Experience, Expertise, Authoritativeness, Trustworthiness.
Even the most successful businesses and practices among us have slowdowns. Everything from national holidays to signature local events that occur every year can play a role in lacklustre traffic. It is important not to dread these normal ebbs and flows nor to panic unless the slowdown truly comes as a surprise. As we will … Read more
Your Money Your Life (YMYL) topics = Content that is inherently harmful or may be indirectly harmful to one finances (money) or health and safety (life).
In the increasingly competitive field of dentistry, developing a strong marketing and branding strategy is essential for growth and sustainability. Today, patients are more informed and selective, often turning to online reviews, social media, and search engines before choosing a healthcare provider. Thus, a well-executed branding strategy not only helps attract new patients but also … Read more
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more
Retired dentist, Dr. James Vassallo, shares how he marketed his practice in the beginning and the end of his time running the practice, demonstrating how important it is to build a loyal patient base. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.
From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more
Teledentistry remains as relevant as ever. As of 2021, the global market for these services was valued at around $1.2 billion (USD). Additionally, the momentum shows no signs of slowing down. Grand View Research projects that this market will grow worldwide at a compound annual growth rate of more than 16% between now and 20301. … Read more
Online reviews can instill trust or alienate potential patients. They are the reality of today’s business. It does not matter if the company is built on the drive-thru model or on the delivery of exceptional dental care. What the healthcare consumer says about your practice online matters. Made in CA reports that: The power of consumer-to-consumer … Read more
Commit or reinvest to tracking and measuring progress with these efforts. Ensure this progress is communicated to breath fresh life into sustainability programs.