New Rules of Marketing, Part 1

So, you’re the owner of a dental practice and you are trying to figure out the best steps to get on to Facebook to drive new patients. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I … Read more

Answering Difficult Patient Questions with Great Answers

ANSWERING TOUGH PATIENT QUESTIONS WITH GREAT ANSWERS Why do I have to pay for an examination? In a clinical exam, the doctor diagnoses not just tooth decay and gum disease, but she looks for signs of potentially serious health conditions, including bone infections and oral cancer.  It’s the most important part of preventive dentistry, which … Read more

The power of social media

I sincerely hope that the reason for sharing this YOU TUBE video with dentists is understood. We are so incredibly fortunate to do what we do.  We are autonomous, even the insanity of the “ya can’t treat your spouse” law that will probably be on the books ten years from now or about the time … Read more

Most dental practices will encounter fraud

By Robert Selleck, January 17, 2012 – Dental Tribune America LITTLETON, Colo., USA: The potential for embezzlement and theft is a problem no business is immune to. And research shows that smaller businesses are more likely to experience problems than larger ones. For dental practice owners, it’s not just being small that increases risk. The … Read more

Dentists ready for eHealth surgery

Please read this very carefully – I’ve been encouraging the folks on the committee to mandate encryption of records and communication in Ontario to step out from behind the curtain with no real luck.  Again, read VERY carefully and note who the responsibility falls to to ensure success of encryption. Dental is one of the … Read more

There is a god; we made the New York Times Sunday Review

IT’S become commonplace to criticize the “Occupy” movement for failing to offer an alternative vision. But the thousands of activists in the streets of New York and London aren’t the only ones lacking perspective: economists, to whom we might expect to turn for such vision, have long since given up thinking in terms of economic … Read more

Thus spake Zarathustra

Something to ponder and consider: Practice: By developing an online presence for office through Facebook, Twittr, or a blog, you demonstrate to potential patients that you are human and care about their world. Collegial: The ability to obtain literally immediate information on a product, a piece of equipment, on a treatment plan is simply unachievable … Read more

Advertising for Dental Personnel is an Artform

From Dental Care Tips & News from the The Dental Heroes by Deb Roberge Creating effective ads to attract the “right” candidates for your specific practice is something that will not only assist you in locating more appropriate potential employees, but will also streamline the process, reducing the time you invest and the unnecessary stress … Read more