2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
A majority of large, medium and small organizations as well as professional practices have recognized the importance of digital transformation to stay ahead in the information age. It is time to take a close look at your dental marketing approach and strategy to determine whether your practice is geared up to engage effectively with potential … Read more
Some trend predictions for smiles and cosmetic dentistry according to Dr. Harvey Silverman, creator of the EasySmile LifeLike Veneer System, an innovative, non-invasive new method for achieving better smiles. According to Dr. Harvey Silverman– Top Smile Enhancement Trends predicted for 2015: More effective at-home tooth whiteners (professional systems adapted for at-home use) with less tooth … Read more
This was one result from a recent survey of UK adults. While the poor state of oral health in the UK is well known, would the results be any different in Canada when it comes to eagerness to visit the dentist? The anxiety about the drill and needle is legendary and commonly the cost of … Read more
Dentists and Hygienists Explore the Company’s Global Research & Technology Center While Learning Directly from Colgate® Experts New York, NY – Colgate®’s “Destination Innovation” Discovery Bus tours recently provided over 100 dentists and hygienists the opportunity to visit the company’s Global Research & Technology Center in Piscataway, New Jersey, during the 2014 Greater New York … Read more
Such is the future of the British population and that in Canada too. The UK prognosticators now say: Newly retired men in the UK can expect to live more than two years longer than those who finished work a decade earlier. But they also face almost an extra year of ill health. Women currently aged … Read more
A recent article in the New York Times resurrected an old chestnut: the affordability of dental care in an aging population. Have a look below at how the NY Times’ cartoonist sees this issue! Enough said This got me thinking about a recent chart published by the American Dental Association, which shows how the aging … Read more
The digital revolution has ensured that most of the public relations activities are carried out online. It increases the reach dramatically and reduces the costs of a PR exercise to nearly zilch. However, PR activities can still be time-consuming, and as a busy dentist you may not be able to spare enough time and attention … Read more
According to PBS’ newsletter to aging Americans, 5 things which cause your older patients ongoing concern are: declining memory increased loneliness and isolation big debts and little savings risk of illness death It seems to me that a successful dental practice would acknowledge these overriding concerns and respond positively to them. In particular, concerns #3 … Read more
Fluoridation – the addition of fluoride to municipal water supplies to prevent dental caries – is one of great public health achievements of the 20th century. Fluoridation is also the inspiration for all manner of conspiracy theories, such as it being a mind control drug developed by the Nazis, and a scheme by aluminum companies … Read more
In a recent meeting with some dental benefit brokers and one insurance company, this thorny question came up: Can Canadian insurers and benefit consultants switch to making money from dental health rather than from making money from dental disease? In our meeting, the insurance company representative feared a world where patients weren’t claiming as much … Read more
This intriguing statement recently appeared on the PBS newsletter for older Americans called Next Avenue. (I recommend you subscribe to Next Avenue to better understand your aging community — it is free.) The article reported there are two different groups of Boomers. The Oldsters (those born between 1946 and 1954) and the Youngsters (born between … Read more
It is not unusual for dentist Dr. Gary Glassman (www.rootcanals.ca/www.drgaryglassman.com) to speak at the Society of Aesthetic Dentistry in Romania, or run a course called Train the Trainer in Prague. He is also involved as a professor in the new dental school in Kingston, Jamaica. The world-renowned oral health expert is founder of the Goodwill … Read more
Please join us as we kick off AIDSbeat this year. We will be opening the night at 8pm. Here are a couple of videos from last year: SoSumi – Foo Fighters (Cover) SoSumi (Pearl Jam Cover) Click below for tickets and don’t forget to check off that you are supporting “SoSumi”. For more information, please … Read more
Next time you avoid exercising just say you were doing it for the benefit of your oral health. Physical exercise is considered to be good for just about all elements of health and well being, however a recent study has suggested that in the long run, it may increase the risk of tooth decay. The … Read more
This is the most common comment I get on social media, and it is the focus of a new report on improving the affordability of care to large/growing segments of Canadian society. This report argued rather weakly that more public funds were needed to enable more (uninsured) folks to visit the dentist. I don’t think … Read more
Do you ever wonder why your team isn’t performing at the level you envisioned? No matter what you do it seems as if there’s a missing piece to the ‘perfect team’ formula. With each new hire you’re hopeful, but you quickly realize that it’s the same problem with new people. Sound familiar? You’re not alone. … Read more
The Gum Guardians believe dental professionals can be perceived as “healers” rather than “cleaners” by using 9 questions to guide their patient discussions. By initiating conversations with patients during dental visits that reinforce their role as gatekeepers for their patients’ health, dental professionals can be recognized, not as tedious teeth cleaners, but as valued healers. … Read more
According to Patients Beyond Borders, about 1.2 million Americans will travel abroad for health and dental care in 2014. Commonly called “dental tourism,” the news media is promoting how patients can save money on dental work done in Mexico and other foreign countries—where costs for even the most complex procedures are up to two-thirds cheaper … Read more
Imagine if you were an influential on the physical fitness of your patients. You can be. A new Brazilian study shows that younger men with gum disease (indicated by bleeding gums amongst other symptoms) were in much poorer shape than those with healthy gums. This finding adjusted for age, weight and regular exercise. Gum disease … Read more