General News
Build Your Online Social Capital with Key Influencers
Social capital refers to the value you derive because of your social contacts. In the online world, you need to make conscious efforts to build your online social capital in order to reap dividends from this intangible investment. You may be so busy with your professional life as a dentist that it can get difficult … Read more
Taking a page from the shingles vaccine
The shingles vaccine provides a good model for a new kind of dental care which is emerging to better serve an older, more knowledgeable and sicker population. The shingles vaccine is indicated for those at high risk of this acute infection — those over 60 years of age (older folks have difficulty generating immune cells … Read more
Bloggers can be the Brand Ambassadors for your Dental Practice
The best endorsement for your dental practice can come not from paid advertising or other forms of promotion, but from your own patients. New patients will typically have a greater trust in the reviews, comments and ratings that other people provide about you. Therefore, one of your dental marketing goals must be to have people … Read more
STOP the Cancellations While you Sleep!
Supporting and Enforcing Your Cancellation Policy.. One the quickest and easiest way to begin supporting your Cancellation Policy is to STOP accepting appointment changes and cancellations to be left with your service or on your voice message service! Many patients will leave a message after practice hours to avoid facing the music of their last … Read more
What makes a good dental professional?
In his blog titled An Ounce of Prevention, Dr. Ashish Jha of the Harvard Medical School recently reported on his twitter poll of “what makes the best doctor.” The results had very little to do with health outcomes or technical skill, and more to do with the patient interface. See the key attributes of a … Read more
Jameson Report 2015 Dental Marketing Trends You Need to Know
2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
Is your Dental Practice Ready for Digital Transformation?
A majority of large, medium and small organizations as well as professional practices have recognized the importance of digital transformation to stay ahead in the information age. It is time to take a close look at your dental marketing approach and strategy to determine whether your practice is geared up to engage effectively with potential … Read more
Top Smile Trends for 2015 Revealed
Some trend predictions for smiles and cosmetic dentistry according to Dr. Harvey Silverman, creator of the EasySmile LifeLike Veneer System, an innovative, non-invasive new method for achieving better smiles. According to Dr. Harvey Silverman– Top Smile Enhancement Trends predicted for 2015: More effective at-home tooth whiteners (professional systems adapted for at-home use) with less tooth … Read more
1 in 7 prefer divorce over visiting the dentist
This was one result from a recent survey of UK adults. While the poor state of oral health in the UK is well known, would the results be any different in Canada when it comes to eagerness to visit the dentist? The anxiety about the drill and needle is legendary and commonly the cost of … Read more
Colgate® “Destination Innovation” Discovery Bus Tours Drive Attendance of Over 100 Dental Professionals During 2014 Greater New York Dental Meeting
Dentists and Hygienists Explore the Company’s Global Research & Technology Center While Learning Directly from Colgate® Experts New York, NY – Colgate®’s “Destination Innovation” Discovery Bus tours recently provided over 100 dentists and hygienists the opportunity to visit the company’s Global Research & Technology Center in Piscataway, New Jersey, during the 2014 Greater New York … Read more
“longer life in retirement – but more ill-health”
Such is the future of the British population and that in Canada too. The UK prognosticators now say: Newly retired men in the UK can expect to live more than two years longer than those who finished work a decade earlier. But they also face almost an extra year of ill health. Women currently aged … Read more
Affordability and dental incomes
A recent article in the New York Times resurrected an old chestnut: the affordability of dental care in an aging population. Have a look below at how the NY Times’ cartoonist sees this issue! Enough said This got me thinking about a recent chart published by the American Dental Association, which shows how the aging … Read more
3 Time-Saving PR Tips for the Busy Dentist
The digital revolution has ensured that most of the public relations activities are carried out online. It increases the reach dramatically and reduces the costs of a PR exercise to nearly zilch. However, PR activities can still be time-consuming, and as a busy dentist you may not be able to spare enough time and attention … Read more
What your older patients are thinking about
According to PBS’ newsletter to aging Americans, 5 things which cause your older patients ongoing concern are: declining memory increased loneliness and isolation big debts and little savings risk of illness death It seems to me that a successful dental practice would acknowledge these overriding concerns and respond positively to them. In particular, concerns #3 … Read more
Why do we fluoridate water? Isn’t it dangerous?
Fluoridation – the addition of fluoride to municipal water supplies to prevent dental caries – is one of great public health achievements of the 20th century. Fluoridation is also the inspiration for all manner of conspiracy theories, such as it being a mind control drug developed by the Nazis, and a scheme by aluminum companies … Read more
Taking a different perspective
In a recent meeting with some dental benefit brokers and one insurance company, this thorny question came up: Can Canadian insurers and benefit consultants switch to making money from dental health rather than from making money from dental disease? In our meeting, the insurance company representative feared a world where patients weren’t claiming as much … Read more
Why 60 is not the new 50!
This intriguing statement recently appeared on the PBS newsletter for older Americans called Next Avenue. (I recommend you subscribe to Next Avenue to better understand your aging community — it is free.) The article reported there are two different groups of Boomers. The Oldsters (those born between 1946 and 1954) and the Youngsters (born between … Read more
Celebrity Spaces: Dr. Gary Glassman
It is not unusual for dentist Dr. Gary Glassman (www.rootcanals.ca/www.drgaryglassman.com) to speak at the Society of Aesthetic Dentistry in Romania, or run a course called Train the Trainer in Prague. He is also involved as a professor in the new dental school in Kingston, Jamaica. The world-renowned oral health expert is founder of the Goodwill … Read more
AIDSbeat 2014
Please join us as we kick off AIDSbeat this year. We will be opening the night at 8pm. Here are a couple of videos from last year: SoSumi – Foo Fighters (Cover) SoSumi (Pearl Jam Cover) Click below for tickets and don’t forget to check off that you are supporting “SoSumi”. For more information, please … Read more