Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received. Patients rate connection and care as “very important” on the scale of what they expect. Visiting the dentist … Read more
More studies are showing that a small segment of the community needs medical care on an ongoing basis. This pattern is called persistent care and it seems to be associated to those with more than one chronic condition. It may well apply to the chronic diseases in the mouth too. Our surveys report that 1 in … Read more
A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the audience in an interactive manner. They are live and interactive, which makes them superior to videos in some ways. Making Online Events … Read more
Turning inquiries into appointments.. Dental administration team members are truly the “Directors of the First Impression” for new patients, and they have approximately 17 seconds to “make it or break it.” Many new patient phone calls start with the patient asking: “Do you take my insurance?” While your first instinct is to provide an immediate … Read more
The number one reason patients do not accept treatment plans is lack of perceived value; how the dental treatment plan or recommendations will relate to them or their individual health goals. The lack of value is often expressed by patients with the most repetitive question asked in a dental day: “Does my insurance cover it?” … Read more
Dental plaque (the biofilm) is remarkably stable in its composition of microbes despite mechanical abrasion (tooth cleaning and flossing) and dental cleanings by the hygiene team. But once it becomes unstable (a process called dysbiosis), dental disease (dental decay or gum disease) can commence. And dysbiosis is also remarkably resistant to brushing and flossing and … Read more
A new, 3-year prospective Japanese study involving over 2500 university students (mean age of 18 years at baseline) examined various risk factors for the emergence of high blood pressure (hypertension). The study found that amongst a group of students who had elevated (or prehypertensive) blood pressure at baseline, 3 factors which led to high blood … Read more
Search ranking algorithms of leading search engines such as Google and Bing have become highly sophisticated in recent years. It is no longer a wise move to indulge in negative SEO tactics in the hope of pushing up search rankings for your website by manipulating the search algorithms. Such a move is most likely to … Read more
“British Columbia’s population now has 31 people 65 years old or over for every 100 working-age persons. In a decade, the ratio will be 41 to 100. Ten years later, in 2035, the ratio will be 48 to 100, according to a recent paper from the Business Council of British Columbia. Put another way, the … Read more
When I was surveying adults in the waiting rooms of dental practices in the UK some time ago, I wondered if these patients wanted to participate in the assessment of their future oral health. So I added a question to the survey which posed the major risk factors for poor oral health, and then asked … Read more
Modern vector template for your business project
Do you have positive influencers in your practice? We continue from last week by considering the strategic type of decision making when implementing change into your practice. Decision Style – Core Team decision making: The leader trusts and depends on a select group of members of the practice (with representation from each department) who are … Read more
Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites. User-friendly Web Design Create an efficient and hassle-free user experience … Read more
“5 Success Factors To Better Compete” For many dental offices, the business year correlates to the calendar year. Here we are at Q4 and it’s time to be strategizing and executing on business growth initiatives to finish the year strong, while also establishing momentum for a fast start in 2016. If attracting more new patients … Read more
As many as 1 in 4 older Canadians are diabetic, or in danger of this chronic disease. Likewise, more than 1 in 4 older Canadians have high blood pressure. The overlap of these conditions is common and makes for a lot of high risk adults sitting in the dental waiting room. A new study reports … Read more
Essentially, we don’t know which hygiene procedure should be done first, nor for that matter, whether flossing has any preventive effect on dental decay. Read this quick review by the New York Times about the limited evidence to support flossing. So why do we recommend it, and even gently nag our patients about flossing? There … Read more
Recently, I reviewed the spending on healthcare benefits by a mid-sized Canadian employer. In particular, I looked at the dental plan and the drug plan. Here is what I found: dental spending grew by 12% over the past year at a time when the number of employees was stable dental spending surpassed the combined cost … Read more
A survey about how Americans prefer to access their healthcare providers shows a gap between what the community wants and what the healthcare providers offer. Most patients want digital access to healthcare advice,says this survey: We communicate with our friends, our families and our coworkers via email and Facebook, and apparently, most Americans also wish … Read more
While you make online content marketing efforts to promote your dental practice, it is also important to assess where your marketing campaign is going and what kind of an impact it is making to help achieve your marketing goals. Use Google Analytics Google Analytics is the most popular web analytics service on the Internet. The … Read more