What makes a successful dental practice? Sometimes the sales numbers are decreasing and you may wonder why your company is not reaching its potential. The reason for such a situation may be that your employees are not happy. So how do we increase the performance of the firm? The answer is to make your employees … Read more
One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more
As summer is nearing an end, now is the time of year to ask the following question about your year over year status. Are you on a decline that won’t seem to stop? Is the practice surviving with a flat-line plateau or did you have at least 10-15% growth over last year? Decline means DO SOMETHING. … Read more
Today’s unpredictable, uncertain and rapidly changing world demands that more attention than ever be paid to you mental health, physical health and ”fiscal” health. Here are three steps you can follow to improve your fiscal health: 1. Responsibility – You have a certain amount of responsibility for your own financial wellness. No one can do … Read more
When we graduate from dental hygiene school and enter the workforce, it is the skills that we attained and the desire to help people that drive us. We do not think when we meet a potential employer to ask about workplace dynamics, ethics, and values. We talk about office hours and salary. We do not … Read more
Are you using referrals as one of your most successful practice building strategies? One of your patients has just said great things about you, your office and your team. This is an excellent opportunity to take advantage of one of the most successful dental marketing strategies; asking for a referral. Your patient won’t think to give … Read more
While many aggressive dental marketers have a single minded goal to gain new patients for a dental practice, only a few realize that retaining patients and winning loyalty matters more in the long run. Marketers should focus the better part of their efforts on consolidating the existing patient base and building loyalty. A loyal patient … Read more
Change is everywhere and especially in dentistry. How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the dentist is able to accomplish in the clinical arena. We now have a multitude of diagnostic tools that only a handful of … Read more
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What is the number one reason why patients do not return for their hygiene visits? Doctors and team members: if you don’t know, you need to find out! We’ve all heard the excuses; illness, my boss called a meeting, my kids have sports practice after school, I’m stuck in traffic, I can’t pay for it…..the list goes … Read more
The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target audience. Social media marketing plays a vital role, and Facebook continues to be the social … Read more
DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but it affects the whole practice. Think of Downtime as a Percentage: Downtime is the share of non-productive time your practice incurs each day. … Read more
How does your practice fare when it comes to hygiene retention, filling your schedule and setting production goals? There are 3 key components that require consistent monitoring, with an awareness of what to look for and how to find the correct information. The 3 key components of your operations that have an impact on your practice operating … Read more
After 30 years in the Dental Community, as a Dental Speaker lecturing in North America and internationally, I retired in 2015. Following my wonderful career, I wanted to give back and volunteer with women. Good Shepherd offered me the opportunity to donate my time and energy to its Women’s Services program. I didn’t realize how many women need … Read more
The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put up a website and perhaps a Facebook page telling the world what services you provide. … Read more
Dental hygienists and therapists have been empowered by legislators in Canada, the UK and increasingly in the US to deliver dental services outside of the dental practice. There has been a boom in independent hygiene and this will only grow as patients seek more affordable preventive care. In the UK, for example, the reformed National … Read more