Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites. User-friendly Web Design Create an efficient and hassle-free user experience … Read more
“5 Success Factors To Better Compete” For many dental offices, the business year correlates to the calendar year. Here we are at Q4 and it’s time to be strategizing and executing on business growth initiatives to finish the year strong, while also establishing momentum for a fast start in 2016. If attracting more new patients … Read more
Be aware of the little habits that make a big difference.. Below are some common reasons that dental practices run behind. Identify if any apply to your practice and then discuss at the next team meeting to brainstorm solutions. 1. Starting late at the beginning of the day 2. Don’t audit charts prior to the … Read more
Move great ideas forward….. Ever have a great idea bubbling in your brain that you share with one or two colleagues throughout the day? An idea to minimize tasks, bring new patients to your practice or how to save on expenses? Sharing your idea with one or two people usually means that’s as far as … Read more
What are the top 10 tips? Tip #1: Act as a role model and inspire employees to identify what they are passionate about at work. Then provide them with some projects in their area of passion or interest. A happy employee is a motivated employee! Tip #2: Clearly define the organization’s vision, mission and strategy … Read more
Ensure patient confidence with this post-hygiene system… EVERY DENTIST HAS experienced it: a choppy hygiene report that createschaos, patient confusion and a ripple effect of schedule delays. When it becomes chronic, it has a deleterious effect on your entire operation. How to fix this common but potentially dire problem? As with just about every aspect … Read more
The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more
The best endorsement for your dental practice can come not from paid advertising or other forms of promotion, but from your own patients. New patients will typically have a greater trust in the reviews, comments and ratings that other people provide about you. Therefore, one of your dental marketing goals must be to have people … Read more
Supporting and Enforcing Your Cancellation Policy.. One the quickest and easiest way to begin supporting your Cancellation Policy is to STOP accepting appointment changes and cancellations to be left with your service or on your voice message service! Many patients will leave a message after practice hours to avoid facing the music of their last … Read more
2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
The digital revolution has ensured that most of the public relations activities are carried out online. It increases the reach dramatically and reduces the costs of a PR exercise to nearly zilch. However, PR activities can still be time-consuming, and as a busy dentist you may not be able to spare enough time and attention … Read more