One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more
As summer is nearing an end, now is the time of year to ask the following question about your year over year status. Are you on a decline that won’t seem to stop? Is the practice surviving with a flat-line plateau or did you have at least 10-15% growth over last year? Decline means DO SOMETHING. … Read more
Today’s unpredictable, uncertain and rapidly changing world demands that more attention than ever be paid to you mental health, physical health and ”fiscal” health. Here are three steps you can follow to improve your fiscal health: 1. Responsibility – You have a certain amount of responsibility for your own financial wellness. No one can do … Read more
When we graduate from dental hygiene school and enter the workforce, it is the skills that we attained and the desire to help people that drive us. We do not think when we meet a potential employer to ask about workplace dynamics, ethics, and values. We talk about office hours and salary. We do not … Read more
While many aggressive dental marketers have a single minded goal to gain new patients for a dental practice, only a few realize that retaining patients and winning loyalty matters more in the long run. Marketers should focus the better part of their efforts on consolidating the existing patient base and building loyalty. A loyal patient … Read more
For more information, please visit: www.ekwa.com.
What is the number one reason why patients do not return for their hygiene visits? Doctors and team members: if you don’t know, you need to find out! We’ve all heard the excuses; illness, my boss called a meeting, my kids have sports practice after school, I’m stuck in traffic, I can’t pay for it…..the list goes … Read more
DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but it affects the whole practice. Think of Downtime as a Percentage: Downtime is the share of non-productive time your practice incurs each day. … Read more
How does your practice fare when it comes to hygiene retention, filling your schedule and setting production goals? There are 3 key components that require consistent monitoring, with an awareness of what to look for and how to find the correct information. The 3 key components of your operations that have an impact on your practice operating … Read more
The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a visitor. It is more about impacting their thought processes favorably and getting them to take desirable action. Directing Attention The average online … Read more
Could it happen in your practice? A common topic for our speakers is what dentists misunderstand about embezzlement. Here is our list: MYTH #1 — Embezzlers only steal cash, and it is difficult for thieves to monetize other forms of payment. FACT — It is simple for a thief to turn a check, credit card … Read more
Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received. Patients rate connection and care as “very important” on the scale of what they expect. Visiting the dentist … Read more
Modern vector template for your business project
Do you have positive influencers in your practice? We continue from last week by considering the strategic type of decision making when implementing change into your practice. Decision Style – Core Team decision making: The leader trusts and depends on a select group of members of the practice (with representation from each department) who are … Read more
What follows are excerpts from popular article in a leading international newspaper called the Guardian. This article shows how and why your older patients are now more informed about their oral health, and why they say “overall health” is their primary reason they sit in your waiting room. “In the past decade, there has been … Read more