Supporting and Enforcing Your Cancellation Policy.. One the quickest and easiest way to begin supporting your Cancellation Policy is to STOP accepting appointment changes and cancellations to be left with your service or on your voice message service! Many patients will leave a message after practice hours to avoid facing the music of their last … Read more
2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
Some trend predictions for smiles and cosmetic dentistry according to Dr. Harvey Silverman, creator of the EasySmile LifeLike Veneer System, an innovative, non-invasive new method for achieving better smiles. According to Dr. Harvey Silverman– Top Smile Enhancement Trends predicted for 2015: More effective at-home tooth whiteners (professional systems adapted for at-home use) with less tooth … Read more
On Monday, January 5th, Dr. Glassman, a root canal specialist and a oral health expert was featured on GlobalNews. He is the founder of Goodwill Oral Health Project that aids in the education of dental professionals with a focus on Jamaica. To view this airing, please click on the link: http://globalnews.ca/video/1756440/changing-the-landscape-of-oral-health-one-smile-at-a-time. For more, please also visit: … Read more
This was one result from a recent survey of UK adults. While the poor state of oral health in the UK is well known, would the results be any different in Canada when it comes to eagerness to visit the dentist? The anxiety about the drill and needle is legendary and commonly the cost of … Read more
A recent news story in the US concerning over-treatment in dental care coined the term “creative diagnosis”. The story attributed this phenomenon to the emergence of corporate dental chains and the availability of dental insurance. It recommended the patient take a consumer approach of asking the dentist and hygienist “why”, “how”, and “show me”. So … Read more
A recent article in the New York Times resurrected an old chestnut: the affordability of dental care in an aging population. Have a look below at how the NY Times’ cartoonist sees this issue! Enough said This got me thinking about a recent chart published by the American Dental Association, which shows how the aging … Read more
According to PBS’ newsletter to aging Americans, 5 things which cause your older patients ongoing concern are: declining memory increased loneliness and isolation big debts and little savings risk of illness death It seems to me that a successful dental practice would acknowledge these overriding concerns and respond positively to them. In particular, concerns #3 … Read more
This statement concluded an e-mail from a manager of dental benefits at a Canadian company. It shows the commitment by patients to reach a state of better oral health. This same sentiment has been revealed in all our patient surveys — indeed, 1 in 5 patients say they will change dentists to get more preventive … Read more
A lot of dog owners are often surprised when they find out that their cute puppies no longer have the fresh baby breath they used to have. Like people, dogs have relatively fresh breaths when they’re still young because they only drink milk. When they grow up and start eating solid foods, that’s when their … Read more
It is not unusual for dentist Dr. Gary Glassman (www.rootcanals.ca/www.drgaryglassman.com) to speak at the Society of Aesthetic Dentistry in Romania, or run a course called Train the Trainer in Prague. He is also involved as a professor in the new dental school in Kingston, Jamaica. The world-renowned oral health expert is founder of the Goodwill … Read more
Have you been watching how American drugstore chains like CVS and Walgreens are redefining themselves? They all want to be part of a healthcare network first rather than a convenient general store dispensing prescription medications. In Walgreens’ case, it is now offering to diagnose and treat chronic conditions. Diabetics are responding – they visit their … Read more
Mississauga News Parents of very young children and babies may wonder how early to start tooth brushing and visits to the dentist. The answer is the earlier the better. There are several advantages to starting children off very young with good dental habits. Good home dental care may mean that you can avoid cavities in … Read more
Green Shield Canada announced recently that it was bringing the concept of wellness to Canada. According to this insurer’s announcement: “The company hopes to redefine the concept of wellness by utilizing analytics to target employee populations diagnosed with chronic disease and, even more proactive, reach out to those plan members at the highest risk of … Read more
Next time you avoid exercising just say you were doing it for the benefit of your oral health. Physical exercise is considered to be good for just about all elements of health and well being, however a recent study has suggested that in the long run, it may increase the risk of tooth decay. The … Read more
Sugar = dental decay. Or so, that is a common public and professional perception. But sugar is now being replaced by all sorts of sweeteners, both natural and artificial. So what effect do these sweeteners have on promoting cavities? Two recent studies indicate: – stevia, sucralose, saccharin and aspartame are better than sugar in reducing … Read more
Do you ever wonder why your team isn’t performing at the level you envisioned? No matter what you do it seems as if there’s a missing piece to the ‘perfect team’ formula. With each new hire you’re hopeful, but you quickly realize that it’s the same problem with new people. Sound familiar? You’re not alone. … Read more
Dentist puts the squeeze on toothpaste hype New York, NY – When you go to your local drugstore, there is a dizzying array of options to choose from when it comes to selecting the right toothpaste. Whether it’s Crest, Colgate or one of the new, dentist-designed toothpastes, such as BriteSmile or GoSmile, the myriad of … Read more
According to Patients Beyond Borders, about 1.2 million Americans will travel abroad for health and dental care in 2014. Commonly called “dental tourism,” the news media is promoting how patients can save money on dental work done in Mexico and other foreign countries—where costs for even the most complex procedures are up to two-thirds cheaper … Read more
A new employer survey reports that the days of Canada’s retired workers having a dental plan, are rapidly passing. More than half of Canada’s employers do not offer healthcare benefits (including a dental plan) to their retirees, and another third are looking at reducing or eliminating future retirement benefits. It is no secret why — … Read more