Move great ideas forward….. Ever have a great idea bubbling in your brain that you share with one or two colleagues throughout the day? An idea to minimize tasks, bring new patients to your practice or how to save on expenses? Sharing your idea with one or two people usually means that’s as far as … Read more
Recently, I reviewed the spending on healthcare benefits by a mid-sized Canadian employer. In particular, I looked at the dental plan and the drug plan. Here is what I found: dental spending grew by 12% over the past year at a time when the number of employees was stable dental spending surpassed the combined cost … Read more
A survey about how Americans prefer to access their healthcare providers shows a gap between what the community wants and what the healthcare providers offer. Most patients want digital access to healthcare advice,says this survey: We communicate with our friends, our families and our coworkers via email and Facebook, and apparently, most Americans also wish … Read more
What are the top 10 tips? Tip #1: Act as a role model and inspire employees to identify what they are passionate about at work. Then provide them with some projects in their area of passion or interest. A happy employee is a motivated employee! Tip #2: Clearly define the organization’s vision, mission and strategy … Read more
While you make online content marketing efforts to promote your dental practice, it is also important to assess where your marketing campaign is going and what kind of an impact it is making to help achieve your marketing goals. Use Google Analytics Google Analytics is the most popular web analytics service on the Internet. The … Read more
A recent survey of American adults found that 1 in 4 did not purchase needed dental care last year, because they couldn’t afford this service. Dentistry was, amongst all healthcare services, the least affordable (see chart). And this was when the American dental waiting rooms have never been emptier, and dental incomes at their … Read more
American insurers are now using sophisticated computer algorithms to predict who, amongst their clients, will require early re-admission to hospital or who will have difficulties with their diabetes. For those who are predicted to get sick (again), the insurers offer additional services such as a health coach or more more home care. Our Canadian medical … Read more
With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more
This may be habit forming … I have to share the prescription I received last week from my medical doctor upon completion of my annual physical examination. My doctor stated that he was going prescribe a rare and unique script for me that I will be required to adhere to for the remainder of my … Read more
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For a standalone dental practice, local SEO is more important because most of the potential patients may be residing in the local area. The best conversion rates can occur when the traffic to the dental website primarily includes people from the area where the practice is located. With the right local SEO tools, it is … Read more
A new study which followed mortality of young Seniors over 5 years, found a significant predictor of death was the number of teeth. Even when allowing for other risk factors for mortality (gender, BMI, serum albumin level, current smoking status, education, number of family members living together, history of chronic disease), the risk of all-cause … Read more
The following article was co-written by Sandie Baillargeon, DOCS and Mariana Bracic, MBC Legal Dental employers may think that hiring independent contractors is easier than hiring an employee and less expensive. Although it may seem like a good idea, the risks are very high and you can take a big hit if you do something … Read more
Green Shield Canada, our fourth largest administrator of dental claims, has just published the list of the most commonly prescribed medications for Canadians between ages 50 and 70. These are listed below in terms of number of prescriptions. Note that 4 are for blood pressure and the most common drug is for mood disorders. Combining … Read more
A Scottish study of over 11,000 adults tracked over 8 years found that frequent brushing of the teeth significantly lowered the risks of having a coronary event (e.g. heart attack). This association allowed for other risk factors for heart disease such as socio-economic status, obesity and family history. Note that participants who did not brush … Read more
Ensure patient confidence with this post-hygiene system… EVERY DENTIST HAS experienced it: a choppy hygiene report that createschaos, patient confusion and a ripple effect of schedule delays. When it becomes chronic, it has a deleterious effect on your entire operation. How to fix this common but potentially dire problem? As with just about every aspect … Read more
Treatment of acute dental problems in the Emergency Department of hospitals has been growing relentlessly in Canada and the US for several years. A new study in Health Affairs shows that dental visits are impacted by government coverage of dental services for those on low income. Withdrawal of such dental coverage results in a higher … Read more
The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more