“Nobody on my team can make decisions on their own!’ “Everyone comes to me with questions about how to do the simplest tasks!” Do these complaints sound familiar? Too many dentists I talk to tell me it is impossible for them to focus on growing their practice because they are constantly interrupted by team members … Read more
Your Money Your Life (YMYL) topics = Content that is inherently harmful or may be indirectly harmful to one finances (money) or health and safety (life).
Previously, we discussed the ever-evolving Google Quality Control guidelines, specifically EEAT, which stands for “Experience, Expertise, Authoritativeness, and Trust.” Now, we want to get you and your practice acquainted with another tenet of Google’s QC that can significantly benefit your business and its search rankings: YMYL. What is YMYL? Your rankings are only as “good” and … Read more
Taking the time to “plan your next step” in so many facets of life is always a challenge…and dentistry is no exception. As dentists, it often feels like your day is an endless procession of moving from one patient to the next faster than the eye can see. To keep up, you just have to … Read more
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
Google search is a moving target. The search engine giant makes thousands of improvements to its algorithm each year. These updates matter because they provide a framework for quality content that “shows up” in results. If your content does not align with these updates, you will not “be seen.” The difficulty here is that with … Read more
One of the greatest assessments we use to measure “a life well lived” comes from the question “what would people want to say on your epitaph?” Would they say you were kind to others? That you were respectful and generous with your time? That you displayed empathy to others? Would they say you truly lived … Read more
A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that enhance efficiency and employee wellness affect how your office runs and patient outcomes. There are various ways to approach this. Some are based on practical streamlining, while others attend to … Read more
Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.
From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more
As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between … Read more
There are more risks to practising dentistry than most people recognize. Dentistry necessitates the use of sharp instruments and drugs, while practitioners undergo close patient contact and high levels of stress. The risks present themselves in many forms, making protective equipment and protocols essential. Fortunately, there are ways to mitigate the risks associated with practising … Read more
Commit or reinvest to tracking and measuring progress with these efforts. Ensure this progress is communicated to breath fresh life into sustainability programs.
In its quarterly Outlook Pulse Survey released April 2024, global financial services firm EY reports that the 1,200 CEOs surveyed worldwide prioritize AI transformation as an immediate productivity-boosting action and investment. In fact, 47% of those respondents anticipate investing in AI and other technologies over the next 12 months. Comparatively, 16% of those execs surveyed … Read more
One of the greatest challenges many dental CEO’s face is how to effectively use their time in the slower, summer period. We all love “those lazy, hazy, crazy days of summer!” And we know that Canadian summers are far too short to spend our entire time working. But true CEOs know that downtime does not … Read more
Do not underestimate phone call etiquette and service. Ensure all, including new staff, know how to respond to calls. Support quality calls with regular training on phone call “hygiene” and standards.
If you have been following my blog for a while, you will notice that I place a great deal of emphasis on encouraging dentists to approach their business with the mindset of a CEO. I want to move you from thinking like a small business owner so you can better embrace the power of your … Read more
Ah, that personal touch! When was the last time you received a nice note instead of a credit card offer? You likely remember this treasured piece of mail because now it is so rare. Those handwritten notes are undoubtedly lovely, though. Your patients likely feel the same. It’s the little things that make them feel … Read more
Have you ever wondered if your patients understood what you were trying to tell them? Most patients have a layman’s understanding of good dental hygiene practice: brush twice a day, floss daily, use anti-cavity toothpaste and mouthwash. When it comes to explaining the more complex concepts, a standard answer with medical jargon may leave them … Read more