Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy patients to spread the word. They might not know you are accepting – and actively … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
You may recall in my blog last month, I discussed the importance of knowing and understanding your KPI’s (key performance indicators) in order to truly understand what is driving your practice. The unfortunate reality is that many dentists know little about KPI’s other than their top-line revenue. It is important to know how your revenue … Read more
When treating an individual with autism, having an in-depth talk with the client or client’s caregiver prior to the appointment is crucial to having a successful appointment. Autistic individuals often have sensory issues so knowing what they are is so important as to not overwhelm the client during the appointment. Questions such as: Is the … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you need to nurture referrals, build your practice, and grow your clinic’s outreach. So how do … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
When coaching struggling teams, I find that management is often oblivious about the status of their key performance indicators (KPIs). Some may be familiar with monthly revenue numbers. Beyond that, they fail to dig any deeper to understand why they may be underachieving. This means they are not tracking key metrics, such as the number … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
For a woman carrying a child at any stage of pregnancy, maintaining good health in all aspects is vital. Many women are aware of the various foods and drinks they will need to abstain from, or the vitamins they will need to take, but taking proper care of their teeth and gums can often go … Read more
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do you? Improperly configured ads are a waste of your advertising budget. If you don’t customize … Read more
As it is the New Year, it’s time to celebrate. It’s time to set new goals and start fresh. What’s better than starting to take care of our health and well being? As a dentist, or someone in the medical industry, you constantly take care of other people. And in the process, you sometimes neglect … Read more
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard this advice before. Most likely, your mind goes to Facebook, Twitter, Instagram, or maybe Pinterest. … Read more
People have always avoided going to the dentist. There are a number of reasons for this trepidation. Some people have had an unpleasant, even painful experience. Others simply don’t like the idea of having strangers probing and prodding in their mouths. Some think that dental work will be too expensive. Many are worried about what … Read more
As we close the book on 2019 and move into a new decade, it is an interesting time to consider the evolving landscape for dentistry. The constant “yin and yang” between the profession versus the business of dentistry will continue to pose one of the greatest challenges for many. Many dentists feel they have no … Read more
In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have to constantly setup and take down your equipment. So I did a lot of research … Read more