Due to their effectiveness, promotions should ideally play an important role in your practice’s overall marketing strategy. And the most effective promotional programs should ideally align with your practice’s values and identity as a “brand.” Otherwise, the promotion may lack authenticity and seem incongruous with what you represent as an office and team. Just how … Read more
Are you moving into the world of AI in your practice? AI has become that pervasive topic that everyone talks about, but let’s face it…if we don’t work in it, we really struggle to understand just what it can do. And we also have a hard time keeping up with how much it has advanced. … Read more
The start of a new month, year, or change of season is a great time to reveal refreshed services! Patients often seek to start afresh during “temporal milestones.”
As we witness the rapid growth of the clear aligner market, projected to reach $30 billion by 2030,1 it’s imperative to address a pressing issue: the lack of access to these transformative dental solutions for many individuals. Despite increasing demand and technological advancements, the cost and complexity of clear aligners remain significant barriers for those … Read more
You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more … Read more
I recently listened to a conversation on my local sports radio station that was highly relevant to the world of dentistry. The discussion was about the state of the New York Rangers. Last year, the Rangers had the best record in the regular season. They followed that up with a long playoff run, losing the … Read more
No. 1 – Canadians’ top resolution = Get more physically and financially fit No. 2 – Approach-oriented vs avoidance-oriented goals for success No. 3 – Only 13% of resolutions persisted after four months.
With the fresh start to the year behind us, many are now looking to refresh their surroundings as the months roll on. We can spring clean our home and right-size the number of worn-out or unused goods. When revamping our marketing and communications programs, it is important not to throw away everything in favour of … Read more
We’ll be casting our votes in the federal election later this month. While much of the public has been focused on Trump imposing 10 per cent universal tariffs, another major issue has emerged that deserves our attention: the final expansion of the federal Canadian Dental Care Plan (CDCP). Just before the election was called, the … Read more
The art of identifying quality content Develop an editorial calendar.Media outlets use these calendars to plan their coverage.Your practice can do the same.A list of content ideas and plans to deploy them provides focus.It ensures consistend and always evolving content.It also ensures no missed opportunities to educate, entertain, and endear are missed.
Not unlike other places, Canadians have historically resolved to fit more in the New Year. No other resolution appears to outshine the desire to fit into our favourite jeans again. However, we also know that the desire to look and feel better about our looks is a great opportunity for the dental profession. More existing … Read more
Let’s begin with a “legal disclaimer.” Nothing I say in this blog should be construed as valid dating advice! At 59 years of age and almost 25 years of marriage under my belt, I am the last person you should ask about whether to swipe left or right on anyone’s profile. That being said, there … Read more
Even the most successful practices and “recession-proof” industries experience slowdowns. Here’s what to do with your newfound time.
Just as you may wait until the new week to start a fresh hobby or put off until the next quarter to embark on a new initiative or project for your practice, resolutions at the start of the year are naturally incredibly popular. However, resolution failures are also a highly publicized subject of study that … Read more
From Walmart to Amazon to Meta, American companies are abandoning previously made commitments to diversity, equity, and inclusion (“DEI”) in their workforce. It seems they cannot pull the plug on these programs fast enough. Certainly, some in Canada are happy to see an end to the so-called “woke agenda” and a “return” to what they … Read more
Build loyalty in your patient base by minding the “lifecycle” of the relationship.
The new year is arguably the most wonderful time of the year. You have the opportunity to start afresh, to shake off all of the cobwebs and the disappointments of the outgoing year. Developing an editorial calendar is one of the best things you can do for your personal and practice growth. Training and clinical … Read more
Welcome to 2025! This is it…”your year.” The year everything will be different. You have spent countless hours identifying the issues you want to improve in your practice. That work has enabled you to devise the perfect plan to fix all that is wrong in it. Now it is time to put that plan into … Read more
Dental practices are rewarded for quality content that adheres to “EEAT”: Experience, Expertise, Authoritativeness, Trustworthiness.
Even the most successful businesses and practices among us have slowdowns. Everything from national holidays to signature local events that occur every year can play a role in lacklustre traffic. It is important not to dread these normal ebbs and flows nor to panic unless the slowdown truly comes as a surprise. As we will … Read more