As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant number of potential patients. Though it is understandable as devising a strategy for LinkedIn requires … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Introducing Teledentistry According to the Association of Ontario Health Centres, in 2015 there were nearly 61,000 visits to hospital emergency rooms and over 221,000 visits to physician offices for dental related issues. These numbers suggest that over 282,000 patients sought help from the wrong healthcare provider, resulting in delays in obtaining the appropriate dental care … Read more
Normally, I like to use my blog to focus on the business of dentistry. I have periodically ventured into ancillary topics, such as mental health, bullying and gender matters. While not business related, I do hope those subjects also generated some discussion and could be used to improve your practice. The economic impact of the … Read more
SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring indication of how powerful text message marketing can be for any business that implements it. … Read more
In merely a few short months, life as we know it has changed dramatically. Since the beginning of the COVID‑19 pandemic, the way in which we do virtually everything has changed. It is hardly surprising, then, that the same is true of the practice of dentistry. At the outset of the pandemic, dental offices were … Read more
In 2019, Dr Natalia Trisna and Dr Trevor Pinchin, general dentists from London, Ontario took a leave of absence to travel the world and volunteer. Their experiences led them to start The Travelling Dentists, a non-profit organization that aims to inspire dental professionals and students to volunteer by organizing meaningful travel to bucket-list destinations. There … Read more
Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and radio and published in newspapers and other forms of print media. Billboards and direct mail … Read more
As a dental professional, you can easily feel overwhelmed and overworked. This is especially true for those who are new to the job. You’ve heard it million times: TIME IS OUR MOST VALUABLE ASSET, but… …You are constantly running against the clock, dealing with so many things on your way: patients, crying children with difficult … Read more
McDonald’s is famous for inventing (and continuously re-inventing) the fast-food industry. What most people don’t understand, however, is that the majority of their profits isn’t from the burger-flipping business, but from the commercial real estate business. Dentists, although known for drilling, filling, and billing, can learn a thing or two from this restaurant chain. It … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The forced closure of your dental office has, in many ways, pressed the reset button on your daily operations. Now is the time to restart your practice and take proactive steps to prepare for a full and robust recovery post COVID. The intent of this article is to provide you with practical recommendations to help … Read more
From its earliest days COVID – 19 has been an evolving dilemma. As this is being written in mid May 2020, it would be foolish to predict the future profile of the infection. Instead, some of the known and unknown aspects of the disease will be discussed. The presumptive pandemic – inducing virus known as … Read more
Bit by bit, some tentative optimism is creeping in as we see a slow, reopening of some parts of our economy. Even the Ontario government has given dentists the green light to begin opening for non-emergency procedures. Vigilance is still key, however. We in Ontario have seen it does not take much to have our … Read more
The worldwide COVID-19 pandemic has dramatically altered the ways in which society operates as a whole. For the time being, large public gatherings are prohibited and cultural and sporting events have been brought to an end. Restaurants and most businesses have been shuttered. Where possible, people are trying to work from home. Our hospital Emergency … Read more
As provinces begin to restart their economies, employers should have a strategy in place to minimize legal liability when reopening their businesses. This article highlights employment law considerations that are critical for the successful reopening of dental businesses. Ensuring Safety in the Workplace Employers are responsible for ensuring safety in their workplaces. The specific responsibilities … Read more
Despite the growing popularity of telemedicine globally, Canada’s adoption of this technology has been slow. This is unexpected considering Canada was an early pioneer in the development of virtual care! Dr. Maxwell House of Memorial University of Newfoundland used telephone technology to provide virtual consultations to remote sites throughout the province in the 1970’s. Since … Read more
It will come as no surprise to know that dentists, as well as other healthcare professionals, influence their patients in many different ways. While some ways – such as filling your patient’s cavity – are obvious, others may be surprising. In fact, many healthcare professionals might not know the extent to which they influence their … Read more
Dental teams across the nation have been at home and out of work. At first, many took this time to re-group, re-think and re-charge. However, anxiety and nervousness have settled in as many questions go unanswered. What will the industry look like when we re-open? Will I be working the same hours? Will I be … Read more
Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists, then you’re either not very familiar with or not interested in marketing. Lucky for you, … Read more