Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to make the most of email marketing. If this is the case with you, consider starting … Read more
You don’t have to be Canada’s Top Doctor to observe some human behaviors and the Covid-19 numbers. In a local pharmacy which is part of Canada’s largest chain, there is one person working in the dispensary who very frequently wears her mask under her nose. In a local supermarket, I saw a staff member distributing … Read more
As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season of resolution-making, waving good-bye to the previous year and embracing a better year on the … Read more
Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no surprise that we already have several great applications that are offering superb utility and exceptional … Read more
Let’s face it, dentistry is expensive. And if you think you can’t afford dental care, it can quickly become a self-fulfilling prophecy: the longer you hold off going to the dentist, the more expensive and out of reach it can get. When patients have an escalating amount of dental problems, the situation can be overwhelming. … Read more
2020 did not work out as any of us planned. So many had great expectations which quickly came to a grinding halt. The world changed and so has the way we do business. Some changes will become permanent. As difficult as this pandemic has been, we must believe we will come through this. Because history … Read more
As we find ourselves in the final month of 2020, I am sure many of us would rather just turn the page to 2021 rather than look back on this crazy year. However, looking back can provide an incredible perspective. We learn what we did well so we can duplicate it. More importantly, we learn … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Running a dental practice isn’t all about how good you are at performing a wide array of dental procedures. While being renowned for your expertise will always be great, there are other things you need to consider to ensure your dental practice’s success on all fronts. Whether you’re offering regular dental services or advanced cosmetic … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
An important consideration during the sale of a practice is the amount of taxes arising from realizing a capital gain – the underlying asset primarily being the patient list, i.e., goodwill. While the seller can avail of the lifetime capital gain exemptions as a reduction to the capital gain tax, there are opportunities for a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice needs to be there as well. Except, it is not quite that simple. With hundreds … Read more
An effective communication system is key to positive patient experiences and a more productive environment for healthcare practices. Prompt medical delivery services or quality treatment of patients are significant determinants in whether a healthcare practice succeeds or fails. Additionally, patients are also more comfortable talking about their health outcomes with healthcare providers who are more … Read more
We see it in our daily news coverage…particularly now! We see it in many of our regular, commercial advertisements to purchase this product or that service or something bad will happen. And we certainly see it in every election cycle. Vote for the other party and bad things will happen. Fear! Fear has always been … Read more
Content is king. You have probably heard that a million times, and it is true. Yet, your dental website can have plenty of articles with all the right keywords, and still not rank at the top of the list, or even on the first page of results. Why? There are many possible answers. Google has … Read more
COVID-19 has upended our world in ways we never anticipated. From a science point-of-view, it’s fascinating to see how we have responded and the interplay between the winners and losers in the changing global economy. The reality is that no part of our lives is untouched by the pandemic, including routine dental treatments. That puts … Read more
As dental hygienists, you’re laser focused on doing what you can to ensure that your patients know what to do to take care of their mouth health. That includes giving them a proper cleaning during appointments as well as talking to them about the frequency of brushing and flossing, among other things. You also probably … Read more
Dental education is lacking in society to the point that only 74.1% of adults are estimated to visit the dentist as often as they should. Frequent dental checkups and diligent oral care are essential for healthy living. Dentists need to raise awareness in society to promote action in those who are not taking dental hygiene … Read more